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An Easy Way to Secure More Registrations for Your Event

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393 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-01-22 14:12:00

Written By:     Jim Romanik
Copyright:      2009
Contact Email:  mailto:[email protected]



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An Easy Way to Secure More Registrations for Your Event
Copyright (c) 2009 Jim Romanik
ePly Services Inc. 
http://www.eply.com/



Have you ever come across an event that you wanted to attend but
registration wasn't available yet? What did you do? Did you
remember to go back in a few weeks to register or just forget
about it?

If people are starting to think about registering for your event
and you don't have a way to capture that interest, you are
losing potential registrants. Seizing every opportunity to make a
sale is critical to a successful event, especially during a time
when people are spending less.

Use A Save-The-Date Form

A Save-The-Date form is a simple form designed to collect contact
information of people interested in attending your event before
registration opens. Once you have the email address and/or phone
number of people interested in attending, you can proactively
follow up to encourage them to register.

A side benefit of the Save-The-Date form is the number of
responses you get may help gauge the interest level for your
event.

Over the last few weeks of 2008, while the ePly team was snowed
in, we brainstormed what a really good Save-The-Date form should
include:

1. Keep it simple and easy to complete.

2. Limit the fields to name, phone number and email address; ask
for other details only if you really need them.

3. Make email address the only required field.

4. Give clear and easy-to-read instructions on how the save the
date form works such as "Registration for the "event name" is
not yet open. Please enter your name and email address below and
we will contact you once registration opens".

5. Have a privacy policy on the form so people feel safe
providing their information.

6. Make the form branded to match your organization or the event,
so people feel comfortable.

7. Put the name, phone number and email address of a contact
person on the form. You probably won't get many calls, but just
knowing that there is someone to contact will help make your form
seem more legitimate.

The next time people express interest in your event and you are
still finalizing the details, make a Save-The-Date form a part of
your event marketing plan and proactively follow up to secure
those registrations.

Please feel free to contact us at ePly.com if you have any
questions or comments about this article.

Author's Note: This article was originally published here:
http://www.eply.com/event_resources/online_registration_articles/savedate.html 




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Jim Romanik - founder of ePly Online Event Registration 
(http://www.eply.com)

We are online registration experts and treat your reputation 
as our own to build registration forms that help your events 
succeed and make people wonder how you did it.

Download our Free Guide - "What Every Event Planner 
Should Know About Online Event Registration" at: 
http://www.eply.com/lp/articles.html


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