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Article Title:
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A Cruzader Christmas

Article Description:
====================

Jun and Joyce Dela Cruz couldn't believe their eyes. In November
2000, they watched a disturbing television news report that
changed their Christmas forever. Thousands of the more than
10,000 homeless on Los Angeles' Skid Row would be going without
a Thanksgiving or Christmas meal that year.


Additional Article Information:
===============================

1185 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-01-23 12:00:00

Written By:     Lisa Stockmann Karp
Copyright:      2009
Contact Email:  mailto:[email protected]



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A Cruzader Christmas
Copyright (c) 2009 Lisa Stockmann Karp
World Financial Group
http://www.wfgnewsroom.com/



Jun and Joyce Dela Cruz couldn't believe their eyes. In November
2000, they watched a disturbing television news report that
changed their Christmas forever. Thousands of the more than
10,000 homeless on Los Angeles' Skid Row would be going without
a Thanksgiving or Christmas meal that year. The normally replete
corporate and individual donations were way down, leaving local
shelters, located only about 1/2 mile from L.A.'s wealthy
Wilshire business district, with only enough money to feed a few
hundred of the city's neediest residents. Jun and Joyce watched
as they showed normally stocked food banks filled with only a
small amount of canned goods and a few sacks of rice. They saw
the faces of the thousands of men, women and children who would
go without food, clothing and shelter.

For the Dela Cruz's, the holidays that year were the furthest
thing from happy. In October 2000, they had lost their baby
daughter, Jasmine, and the idea of celebrating the holidays
without her was heartbreaking. Jun and Joyce decided to work
through their sorrow by doing something different that
Thanksgiving. They were moved to honor their daughter's memory
by giving hope to others, and helping the needy on Skid Row have
a happier Thanksgiving seemed like a great way to do that. Jun,
Joyce and their son, Justin, went to the local grocery store,
packed their Suburban to the brim with food and toiletries, and
drove from their Yorba Linda, Calif. home to one of the local
L.A. missions. After unloading the food donations, Jun handed a
$2,500 cash donation to a local mission worker who said thank you
and put it in his pocket. "It was the funniest feeling for me to
hand the guy $2,500 bucks and not know whether it was going to go
to the shelter or to his pocket," Jun says. Both Jun and Joyce
felt really uncomfortable with the exchange. As they drove
through the streets on the way home and saw dozens of shelters
closed and hundreds of people on the streets, they decided they
wanted to take matters into their own hands and give the food and
supplies directly to the men, women and children in need.

For the next month, the couple motivated their business team
members, family and friends to donate money and food for the
cause. In the wee hours of that Christmas morning, Jun and Joyce
loaded two SUVs with generous contributions of food, toiletries
and clothing, and set out for L.A. They parked on a local street
in the heart of Skid Row and brought Christmas spirit to hundreds
of the area's homeless by handing them the much-needed supplies
along with McDonald's gift certificates for a hot holiday meal.
"We felt really good by the time we left because we felt this
was actually something that was going to work," Jun says. And
work it has. Christmas 2007, marked the seventh year Jun and his
team have celebrated Christmas morning with the homeless on Skid
Row. Jun and Joyce's grassroots effort has grown into a
community project with more than 450 volunteers. Several local
World Financial Group leaders and their teams, including John
Pham, David Pham, Armando Gil, Bobby Garcia, Kalani Vale and
Patrick Bet-David heard about Jun's Skid Row Christmas project
and got involved. Jun receives the four moving trucks the project
now requires at cost from a local rental company. Area merchants
sell Jun and his team toys, sleeping bags, blankets, clothing and
supplies at deep discounts. A local bread company gives them
day-old bread for free. All of the teams accept donations of
food, clothing, toiletries and money in November and December and
warehouse the items in their offices. The weeks leading up to
Christmas, the volunteers sort all of the donations, make
toiletry kits for men and women, and wrap toys for the children.
After midnight mass on Christmas Eve Jun, Joyce and the
volunteers gather at his office to make thousands of sandwiches
and food packages. At 6:30 a.m., the fully loaded trucks lead a
caravan of more than 200 cars to the same side street in L.A. to
off load the goods. Jun and the teams have the effort down to a
science, with each truck distributing either food, clothing, or
toiletries.

Orange cones help to form the lines, and they make sure each
child that comes gets a toy. In addition to dispensing items from
the trucks, volunteers also give out hugs and spend time talking
and connecting with the people so they know they matter. When
their work is done by 8:30 a.m., all of the volunteers go to the
same Chinese restaurant every year - the owner keeps it open for
them - and they start their Christmas day with a nice meal
together.

"The same people expect us every year now," Jun says. "Usually
at Christmas you are so used to receiving, and people tend to
forget that Christmas isn't about receiving, it's about
giving."

But the giving is not only for the homeless, but also from them.
Jun, the volunteers and even their children have learned valuable
lessons about what's important in life from the experience. A
few years ago, Jun met a man on the line who told him he used to
give food out to the homeless. He had been an attorney in
downtown L.A. who lost his job, his license and his family, and
had nowhere to go but the streets. One year, a volunteer ended up
connecting with an old high school classmate whose family had
found themselves homeless after their father passed away and they
were left with nothing. Several years ago, when Jun's son,
Justin, was five, he came out on his first charity Christmas with
his family. As Jun drove closer to their destination, Justin,
used to the comforts of their upscale home, asked why all of
these people lived in cardboard boxes. When they began
distributing the food and clothing, Justin clung to his father's
leg, and held tight to the Power Ranger toy he'd wanted that
he'd opened on Christmas Eve. He started talking to a little boy
in line and then started to play with him. As Jun packed his
family up to go home, Justin begged his father to stop the car.
He ran out and gave the little boy his coveted Power Ranger toy,
got in the car, and was quiet for the rest of the day. Justin,
who normally can't wait to open Christmas gifts, didn't even
want to open any more presents when he got home. "In our
household, Christmas has changed quite a bit," Jun says.

Jun is considering starting a foundation in his daughter's name
and making this project an official charity event. But at the
same time, he doesn't want to lose touch with the people and the
grassroots feeling of it all. "This gives people a direct
connect. You know people are getting the donations because you
can give it out yourself," he says. "And it gives the people
hope to know there are good people out there who care about
them."






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This article, written by Lisa Stockmann Karp, first appeared 
in Opportunity, World Financial Group's company magazine, 
vol. 2/issue 4/Quarter 4 2007.  http://www.wfgnewsroom.com


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