Free-Reprint Article Written by: Jim Romanik See Terms of Reprint Below.
***************************************************************** * * This email is being delivered directly to members of the group: * * [email protected] * ***************************************************************** We have moved our TERMS OF REPRINT to the end of the article. Be certain to read our TERMS OF REPRINT and honor our TERMS OF REPRINT when you use this article. Thank you. This article has been distributed by: http://Article-Distribution.com Helpful Link: The Digital Millennium Copyright Act - Overview http://www.gseis.ucla.edu/iclp/dmca1.htm --------------------------------------------------------------------- Article Title: ============== 5 Ideas To Increase Event Attendance Without Lowering Your Price Article Description: ==================== A goal for most events is to get enough participants to reach capacity. Occasionally we work on an event that sells out quickly and we stop accepting registrations early, but more often than not there's room for more participants. Additional Article Information: =============================== 566 Words; formatted to 65 Characters per Line Distribution Date and Time: 2009-03-03 11:00:00 Written By: Jim Romanik Copyright: 2009 Contact Email: mailto:[email protected] For more free-reprint articles by Jim Romanik, please visit: http://www.thePhantomWriters.com/recent/author/jim-romanik.html ============================================= Special Notice For Publishers and Webmasters: ============================================= If you use this article on your website or in your ezine, We Want To Know About It. Use the following URL to let us know where you have used this article, and we will include a link to your website on thePhantomWriters.com: http://thephantomwriters.com/notify.php?id=6546&p=load HTML Copy-and-Paste and TEXT Copy-and-Paste Versions Of Article Are Available at: http://thePhantomWriters.com/free_content/db/r/increase-event-attendance.shtml#get_code --------------------------------------------------------------------- 5 Ideas To Increase Event Attendance Without Lowering Your Price Copyright (c) 2009 Jim Romanik ePly Services Inc. http://www.eply.com/ A goal for most events is to get enough participants to reach capacity. Occasionally we work on an event that sells out quickly and we stop accepting registrations early, but more often than not there's room for more participants. Event marketing is complex and strategies vary for different demographics and event types, but doing a few simple things can make a difference. To help your events reach capacity, we have come up with five ideas to increase attendance without lowering your price. 1. Use testimonials from previous events. Testimonials can be very powerful if used in the right way and can be applied to any sales situation including selling an event. The most effective testimonials are short, and contain specific details about the event not just "the event was great". Follow up surveys from previous events can be a good source of testimonials or most people will be willing to provide a few sentences if you ask them. Remember to always get permission before using a persons quote and name. 2. Partner with another company to get discounts to attractions, restaurants, services, etc. This one works best if you are working with participants from out of town. Offering your event participants discounts to attractions, or services may provide extra incentive to attend. Many businesses are willing to offer a small discount in exchange for promoting their business to your participants. The discount may seem minor to you, but it could be just enough to convince someone to register for your event. 3. Partner with a related but non-competing event to promote each others event. If you know of a related but non-competing event contact the organizer of the other event to see if there is an opportunity for cross promotion. Maybe you can swap flyer inserts, mention each other on the event websites or get a mention at the event. This idea can expose you to a whole new market, won't cost anything and will benefit both events. 4. Include an e-book or whitepaper with registration. Giving something of value away for free to your event participants doesn't have to mean spending money. E-books or whitepapers can be very valuable and once you have permission to use one, it is free to send via email. If you don't already have a document to send, find one on the internet by doing a search for "ebooks". Contact the author and tell them how you want to use the document and you may get permission to use it, especially if it will help promote the author's business. Make sure the document you are offering is of real value to your event participants and that it has a good title to catch attention. 5. Ask people to enter the name of another person who may be interested in the event. If someone is registering for an event they likely have a colleague or friend who would also be interested in attending. Most of the time people just don't think of suggesting it to others, so you should remind them. Something as simple as text on the form or in the confirmation email can be enough to get people to act. If you want to go to the next step, add fields to the online form to collect name and phone number or email address of the referral. Then follow up with a call or email inviting them to register. --------------------------------------------------------------------- Jim Romanik - founder of ePly Online Event Registration (http://www.eply.com) We are online registration experts and treat your reputation as our own to build registration forms that help your events succeed and make people wonder how you did it. Download our Free Guide - "What Every Event Planner Should Know About Online Event Registration" at: http://www.eply.com/lp/articles.html --- END ARTICLE --- Get HTML or TEXT Copy-and-Paste Versions Of This Article at: http://thePhantomWriters.com/free_content/db/r/increase-event-attendance.shtml#get_code ..................................... TERMS OF REPRINT - Publication Rules (Last Updated: May 11, 2006) Our TERMS OF REPRINT are fully enforcable under the terms of: The Digital Millennium Copyright Act http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR: ..................................... *** Digital Reprint Rights *** * If you publish this article in a website/forum/blog, You Must Set All URL's or Mailto Addresses in the body of the article AND in the Author's Resource Box as Hyperlinks (clickable links). * Links must remain in the form that we published them. Clean links should point to the Author's links without redirects having been inserted into the copy. * You are not allowed to Change or Delete any Words or Links in the Article or Resource Box. Paragraph breaks must be retained with articles. You can change where the paragraph breaks fall, but you cannot eliminate all paragraph breaks as some have chosen to do. * Email Distribution of this article Must be done through Opt-in Email Only. No Unsolicited Commercial Email. * You Are Allowed to format the layout of the article for proper display of the article in your website or in your ezine, so long as you can maintain the author's interests within the article. * You may not use sentences from this article as an input for any software that steals sentences from others in order to build an article with software. The copyright on this article applies to the "WHOLE" article. *** Author Notification *** We ask that you notify the author of publication of his or her work. Jim Romanik can be reached at: [email protected] *** Print Publication Reprint Rights *** If you desire to publish this article in a PRINT publication, you must contact the author directly for Print Permission at: mailto:[email protected] ..................................... If you need help converting this text article for proper hyperlinked placement in your webpage, please use this free tool: http://thephantomwriters.com/link-builder.pl ===================================================================== ABOUT THIS ARTICLE SUBMISSION http://thePhantomWriters.com is a paid article distribution service. thePhantomWriters.com and Article-Distribution.com are owned and operated by Bill Platt of Stillwater, Oklahoma USA. Learn more about our article distribution services by visiting: http://thephantomwriters.com/x.pl/tpw/info/article-distribution/index.html The content of this article is solely the property and opinion of its author, Jim Romanik http://www.eply.com/ --------------------------------------------------------------------- XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX ---------------------------------------------------------------------
