A Free-Reprint Article Written by: Marcia Yudkin Article Title: Company or Product Naming: 7 Ways to Add Pizzazz to a Boring Business Name
See TERMS OF REPRINT to the end of the article. Article Description: You're starting a new company, launching a new product or trying to inject pizzazz into an existing company or product that seems way too boring and ordinary. Try these 7 techniques to shape the basic facts about your business into a name with energy and zing. Additional Article Information: =============================== 407 Words; formatted to 65 Characters per Line Distribution Date and Time: 2010-01-19 11:45:00 Written By: Marcia Yudkin Copyright: 2010 Contact Email: mailto:[email protected] Marcia Yudkin's Picture URL: http://www.thephantomwriters.com/client-img/marcia-yudkin.jpg For more free-reprint articles by Marcia Yudkin, please visit: http://www.thePhantomWriters.com/recent/author/marcia-yudkin.html ============================================= Special Notice For Publishers and Webmasters: ============================================= HTML Copy-and-Paste and TEXT Copy-and-Paste Versions Of Article Are Available at: http://thePhantomWriters.com/free_content/db/y/add-pizzazz-to-boring-business-names.shtml#get_code --------------------------------------------------------------------- Company or Product Naming: 7 Ways to Add Pizzazz to a Boring Business Name Copyright (c) 2010 Marcia Yudkin Creative Marketing Solutions http://www.yudkin.com/ You're starting a new company, launching a new product or trying to inject pizzazz into an existing company or product that seems way too boring and ordinary. Try these 7 techniques to shape the basic facts about your business into a name with energy and zing. The examples we'll use to illustrate the techniques are a family restaurant run by a guy named Rob, which serves updated Italian favorites, and a business coach who helps webmasters add profitable sidelines to their business. Technique #1: Alliteration. Repeated initial sounds or letters charge up a name with magnetic style. * Rob's Ristorante * Webmaster Wealth Technique #2: Rhythm or Rhyme. Play around with syllables and sounds until you get something that's fun to say aloud. You can combine this with alliteration or use it on its own. * Pizza, Pasta, Pesto * Webmasters Earn Faster Technique #3: Add a Number. Numbers often cast a spell of mystery and allure. Your number could be a street number, a price, an age, a goal or something related to a key ingredient or tool. And if you like a number for no particular reason, use it and then spin a story around it. * Seven Cheeses Rob's * Webmasters to the Ninth Technique #4: Smoosh Words Together. Chop a syllable from one word and another from another word - or take the whole words, if they're short. Combine them in a single new word that comes across as fresh and cool. Tinker as needed. * Pizzapesto * WebEarning Central Technique #5: Change the Spelling. Internet companies have been doing this profitably for years. Google came from "googol," which means the number 1 followed by 100 zeroes. Flickr dropped an "e." Digg added another "g." Or switch vowels around. * Pizzopasto * Webfaster Wealth Technique #6: Change word order. This often adds a surprising amount of class. * Ristorante Rob * Coach Webfaster Technique #7: Make it sound foreign. By looking up a couple of words in free English-to-Italian online dictionaries, we can come up with options we might not otherwise have thought up. * Palazzo Roberti * Webmaestros Obviously, not every idea you generate with these techniques has the stuff of a million-dollar winner. That's why naming professionals brainstorm and tinker into creation dozens and sometimes hundreds of possibilities. Then they carefully eliminate those that have the wrong connotations, can't easily be pronounced, are already in use or have some other mortal flaw. What's left may be the name that propels your business to Olympic heights. --------------------------------------------------------------------- Marcia Yudkin is Head Stork of Named At Last, a company that brainstorms creative business names, product names and tag lines for clients. For a systematic process of coming up with an appealing and effective name or tag line, download a free copy of "19 Steps to the Perfect Company Name, Product Name or Tag Line" at http://www.namedatlast.com/19steps.htm --- END ARTICLE --- Get HTML or TEXT Copy-and-Paste Versions Of This Article at: http://thePhantomWriters.com/free_content/db/y/add-pizzazz-to-boring-business-names.shtml#get_code ..................................... TERMS OF REPRINT - Publication Rules (Last Updated: May 11, 2006) Our TERMS OF REPRINT are fully enforcable under the terms of: The Digital Millennium Copyright Act http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR: ..................................... *** Digital Reprint Rights *** * If you publish this article in a website/forum/blog, You Must Set All URL's or Mailto Addresses in the body of the article AND in the Author's Resource Box as Hyperlinks (clickable links). * Links must remain in the form that we published them. 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