Isn't controlling the end user experience essentially the same
motivation for any large franchise brand, such as McDonalds?  The idea
being that whether you buy a Big Mac in New York or California, its
the same "user experience?"

Wasn't Jobs essentially taking that concept one step further and into
a new market?

On Jan 22, 12:05 pm, Jason Service <[email protected]> wrote:
> Cary, it would have been damn funny if you could have made the "sent from
> my iPhone" line say "Sent from my Rokr" on that reply...
>
>
>
> On Sat, Jan 21, 2012 at 10:12 AM, Cary Preston <[email protected]> wrote:
> > And the original iTunes-compatible phone (Motorola Rokr) was a miserable
> > failure.
>
> > Sent from my iPhone
>
> > On Jan 21, 2012, at 9:37 AM, Van Plexico <[email protected]> wrote:
>
> > > Go and read Isaacson's STEVE JOBS book. In hindsight it seems like half
> > the book was about Jobs's philosophy of controlling the user experience
> > from start to finish, and how he always had to fight to be able to.
>
> > > It was also fascinating to learn that the reason Apple first decided to
> > make a phone was that other phones were beginning to be able to play music
> > files, and they feared erosion of iPod sales.
>
> > > --Van
>
> > > Sent from my iPhone
>
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