Essentially, but he had a better vision of where technology was heading and 
what it could be. Apple wasn't the first to many of the markets they are making 
a killing in, but they did it successfully (mp3 players, smartphones, tablets). 
It doesn't work for everyone; that control over experience smothers those that 
want to do things differently (try to access iPhoto pictures via the file 
browser). That being said, for the average consumer it's a boon. I wish there 
was some way to keep my father out of the file system and stop him from 
installing every random thing that pops up while he surfs (he's still of the 
mindset that the big blue e=Internet). 

On Jan 23, 2012, at 8:14 AM, Luke Jaconetti <[email protected]> wrote:

> Isn't controlling the end user experience essentially the same
> motivation for any large franchise brand, such as McDonalds?  The idea
> being that whether you buy a Big Mac in New York or California, its
> the same "user experience?"
> 
> Wasn't Jobs essentially taking that concept one step further and into
> a new market?
> 
> On Jan 22, 12:05 pm, Jason Service <[email protected]> wrote:
>> Cary, it would have been damn funny if you could have made the "sent from
>> my iPhone" line say "Sent from my Rokr" on that reply...
>> 
>> 
>> 
>> On Sat, Jan 21, 2012 at 10:12 AM, Cary Preston <[email protected]> wrote:
>>> And the original iTunes-compatible phone (Motorola Rokr) was a miserable
>>> failure.
>> 
>>> Sent from my iPhone
>> 
>>> On Jan 21, 2012, at 9:37 AM, Van Plexico <[email protected]> wrote:
>> 
>>>> Go and read Isaacson's STEVE JOBS book. In hindsight it seems like half
>>> the book was about Jobs's philosophy of controlling the user experience
>>> from start to finish, and how he always had to fight to be able to.
>> 
>>>> It was also fascinating to learn that the reason Apple first decided to
>>> make a phone was that other phones were beginning to be able to play music
>>> files, and they feared erosion of iPod sales.
>> 
>>>> --Van
>> 
>>>> Sent from my iPhone
>> 
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