Not really, it's a combination of novelty and visibility. Who knows how 
intrusive the portal will be? It's likely going to be front and center, and 
after working in a grocery store I can assure you visibility sparks a whole lot 
of impulse buys. I started ordering pizza via a browser because I preferred it 
over talking to someone on the phone, but it took more steps than picking up 
the phone. It may not be a long term fixture but I guarantee there will be 
plenty of players out there that place at least one order, and considering 
there was practically no entry expense to get into the market any sale is 
positive. 

On Apr 23, 2013, at 1:13 PM, Luke Jaconetti <[email protected]> wrote:

> A goldmine for whom?  You really think it's easier to try to order a pizza 
> with an XBox controller than a smartphone, considering the ease of ordering 
> through Pizza Hut's website?
> 
> On Tuesday, April 23, 2013 12:50:13 PM UTC-4, cwpreston wrote:
> You kidding? This is a potential gold mine. Yes, it's idiotic, but the sheer 
> novelty of it should be good for a year or so, and the cost to set it up is 
> almost negligible.
> 
> On Apr 23, 2013, at 12:39 PM, Luke Jaconetti <[email protected]> wrote:
> 
>> Lemme get this straight -- these gamers are too lazy to pick up their phone 
>> (either to call or order using their smartphone) but they are energetic 
>> enough to actually get up to take delivery of the pizza?
>> 
>> On Tuesday, April 23, 2013 12:29:20 PM UTC-4, cwpreston wrote:
>> http://www.engadget.com/2013/04/23/pizza-hut-app-coming-to-xbox-360/?utm_medium=feed&utm_source=Feed_Classic&utm_campaign=Engadget
>> 
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