The overwhelming negative press -- both geeky and otherwise -- in the lead 
up to this film essentially doomed it .  Even if the film was a 4-star 
epic, nothing could have saved it from the bad vibes associated with it.

I want to throw this out to the group  as food for thought -- I have seen a 
lot of folks online (not here in this group, but certainly on the TTF group 
on Facebook) decry Fox for their "corporate greed" for making this movie.  
Maybe I am looking at this from the wrong perspective, but why is it 
"corporate greed" for a studio to make a film based on a property they own 
the rights to?  Isn't that like... normal?

I understand the fan entitlement mindset, but I don't get why Fox should 
let the rights -- rights which they paid for -- lapse "just because" the 
fans want Marvel to have the rights back. Does fan goodwill make money?  
John Smith would be aghast. (FWIW Smith's Invisible Hand is clearly at work 
with this movie.)

If the rights reverted to Marvel, they would have access to all of the FF 
concepts -- but the MCU has been built specifically without those concepts. 
The FF are not like Spider-Man, Daredevil, the Punisher, or Ghost Rider who 
can be easily folded in without causing too many ripples because, 
ultimately, they operate on a small scale relative to the Avengers.  The FF 
clearly do not.  And if you introduce them after the Avengers, well, what 
makes the FF "special" in the larger scale of the MCU? 

Will Fox let the rights revert? I don't know.  A few weeks ago I would have 
said no, since Fox was so adamant about holding onto the FF (and the X-Men 
obviously). Now, as toxic as this film has seemingly become, they might let 
them revert. Will have any meaningful impact on the MCU? Food for thought 
again...


On Wednesday, August 12, 2015 at 10:30:51 AM UTC-4, cwpreston wrote:

> This just in- want to make money on a Marvel title? LET MARVEL DO IT. 
> Seriously. 
>
> http://www.hollywoodreporter.com/news/fantastic-four-could-lead-60-814324
>
> 'Fantastic Four' Could Lead to $60 Million Write-Off for Fox
> [image: 'Fantastic Four']
>
> *Fantastic Four* could lead to more than a $60 million write-off for 21st 
> Century Fox, an analyst said in a research note.
>
> The $120 million movie directed by *Josh Trank* earned just $26 million 
> domestically its opening weekend.
>
> Fox had already warned that its film studio would not make as much in the 
> current year as it did in the prior year.
>
> *Barton Crockett*, an analyst at FBR & Co., said that *Fantastic Four* 
> amounts to "a negative start to Fox's already cautious forecast for a 
> $200 million year-over-year decline in studio segment profits in fiscal 
> year 2016."
>
> Crockett had estimated the troubled film would debut at $27.7 million but 
> it couldn't even muster that much, a paltry figure compared with that of 
> other movies based on Marvel superheroes.
>
> In terms of domestic box office, the 2005 version of *Fantastic Four*, 
> also distributed by Fox, opened twice as well domestically as did the new 
> version.
>
> The new one scored just a C– CinemaScore while the 10-year-old version got 
> a B. At RottenTomatoes.com, the 2015 *Fantastic Four* received just a 9 
> percent fresh rating while the one from a decade earlier boasted 27 percent.
>
> Crockett blamed *Fantastic Four* for leading a 30 percent decline in the 
> weekend's box office compared with last year for the top dozen titles. 
>
> In large part due to the poor performance of *Fantastic Four* over the 
> weekend, Crockett now estimates a 4.3 percent rise in domestic box office 
> in the third quarter, 280 basis points less than he had previously forecast.
>
> Also not helping the overall box-office numbers this quarter is The 
> Weinstein Co. pulling its animated *Underdogs*, which was to open next 
> weekend. Crockett estimated *Underdogs* would see a $40 million domestic 
> run.
>
> *Email: [email protected] <javascript:>*
> Read More It's Been a Forgettable Year for the Fantastic Four 
> <//www.hollywoodreporter.com/heat-vision/been-a-forgettable-year-fantastic-813924>
>  
>
>

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