Hulu Planning Live Cable TV Service With Partners Including Disney and Fox
Streaming service Hulu is said to be working on a new subscription model that 
would provide customers with cable-style access to popular broadcast television 
networks. 

In a report by The Wall Street Journal, sources close to the plan said the 
company's move would directly introduce Hulu as "a competitor to traditional 
pay-TV providers," in addition to streaming-only services like Netflix and 
Amazon Prime. 

Hulu's current launch estimate for the cable-like service is sometime early in 
2017, and a few partners are already mentioning interest in the program. Disney 
and Fox are said to be close to signing agreements to provide "many of their 
channels" to Hulu and its subscribers on the live platform. Some of their 
networks include ABC, ESPN, Disney Channel, Fox's basic broadcast channels, Fox 
News, and FX. 

The company's ultimate goal with the new service may disappoint cord-cutters 
looking for a complete replacement for their cable box, as those close to 
Hulu's plans mentioned it "isn’t looking to offer all the hundreds of channels 
found in the traditional cable bundle." Still, Hulu is seeking other partners 
in addition to Disney and Fox, who are both co-owners of Hulu. 
Hulu sees an opportunity to pitch its planned service to the more than 10 
million people who already subscribe to its on-demand service. Consumers don’t 
need to be an existing Hulu subscriber to sign up for the new service, which 
has yet to be named.
In addition to live TV, the unnamed service is rumored to provide users with a 
cloud-based DVR, letting them record shows and set scheduled tapings similar to 
current offerings by cable providers. Due to all of these prime features, the 
current estimated cost of Hulu's live TV plan would be $40 per month, according 
to Sanford C. Bernstein media analyst Todd Juenger. That price was said to be 
"in the ballpark" by a Hulu executive. 

Netflix can be relatively quick in getting up full seasons of recently-aired 
shows after their finales launch, but it largely depends on the cable network 
and even then it can be a few weeks to months until they're available on the 
streaming platform. Hulu has always been ahead of its rivals in providing users 
access to recently aired TV episodes, launching them one at a time a day after 
they air, but its new plan would go one step further and let subscribers watch 
specific TV channels live. 

As more customers leave behind cable companies, streaming services are becoming 
increasingly interested in standalone TV packages such as the one Hulu is 
looking into launching. Premium channels like Showtime and HBO already have 
their own specific services, and Apple was even attempting to get a similar 
$30-$40 web-based TV package launched last year, but failed deals with networks 
caused the company to put its plans on hold. 

Tag: Hulu

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Source: http://www.macrumors.com/2016/05/02/hulu-cable-tv-service/

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