TidBITS#716/09-Feb-04
=====================
Ever been confused by file sharing or worried about its security
implications? Our newest ebook, "Take Control of Sharing Files in
Panther," tells all, and author Glenn Fleishman provides three
of his best tips here. Glenn also looks at Apple's Bluetooth 1.5
update, Adam evaluates our recent revenue experiments, and we note
the pending retirement of Apple CFO Fred Anderson as well as Text
Wrangler 1.5.1, Mailsmith 2.1.1, and Snapz Pro X 2.0. Plus, user
groups discounts on Take Control ebook orders!
Topics:
MailBITS/09-Feb-04
Bluetooth 1.5 Adds Headset and Printing Support
Evaluating New Revenue Sources
File Sharing Tips from the Newest Take Control Ebook
Hot Topics in TidBITS Talk/09-Feb-04
<http://www.tidbits.com/tb-issues/TidBITS-716.html>
<ftp://ftp.tidbits.com/issues/2004/TidBITS#716_09-Feb-04.etx>
Copyright 2004 TidBITS: Reuse governed by Creative Commons license
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MailBITS/09-Feb-04
------------------
**Ambrosia Releases Snapz Pro X 2.0** -- Ambrosia Software has
released a major update to Snapz Pro X, their utility for making
screenshots and recording movies of on-screen actions under Mac OS
X. Much of Ambrosia's attention went toward improving Snapz Pro
X's video capture capabilities, which enable it to capture
full-motion video, complete with digital audio and an optional
microphone voiceover. For those of us who use Snapz Pro X
primarily for static screenshots, Ambrosia streamlined the
interface, added a live preview so you can see the results of
different settings, provided a FatBits mode for close-ups, and
more. On the downside, installing Snapz Pro X 2.0 seems to have
had the effect of wiping out all my Startup Items, so I recommend
recording your list before installing, just in case. Snapz Pro X
2.0 Movie Capture costs $70, and upgrades from Snapz Pro X 1.0
Movie Capture are $20, or $40 from Snapz Pro X 1.0 Image Capture
(the version that's not licensed for capturing video). If you
don't need movie capture, Snapz Pro X 2.0 Image Capture costs $30,
and upgrades from the previous version are free (just download
the demo and it should pick up your registration information;
Ambrosia's site is wildly confusing on this fact). It's a
5.2 MB download. [ACE]
<http://www.ambrosiasw.com/utilities/snapzprox/>
<http://db.tidbits.com/getbits.acgi?tbart=00696>
**Text Wrangler 1.5.1 and Mailsmith 2.1.1 Available** -- Hot on
the heels of last week's release of BBEdit 7.1.2, Bare Bones
Software has shipped two more maintenance upgrades. TextWrangler
1.5.1 adds Rendezvous discovery of local FTP servers, an Open
Scripts Folder command, and more of those sort of niggling
features and bug fixes that can make a huge difference in
everyday usability. TextWrangler 1.5.1 requires Mac OS X 10.2
or later and is a 7.7 MB download. Switching to the email side
of things, Mailsmith 2.1.1 adds the capability to view the source
of outgoing messages and fixes a number of minor bugs. It's a
14.9 MB download and requires Mac OS X 10.1.5 or later, with
10.2.6 or later recommended. [ACE]
<http://www.barebones.com/support/updates.shtml>
<http://www.barebones.com/support/textwrangler/current_notes.shtml>
<http://www.barebones.com/support/mailsmith/current_notes.shtml>
<http://db.tidbits.com/getbits.acgi?tbart=07523>
**Apple CFO Fred Anderson Retiring** -- Apple announced last week
that the company's well-respected chief financial officer Fred
Anderson will retire 01-Jun-04; he will be replaced by current
comptroller and finance VP Peter Oppenheimer, who has been leading
many of Apple's financial departments for some time. Apple plans
to appoint Anderson to its Board of Directors once he retires;
Anderson also serves on the boards of eBay and E.piphany. Anderson
came to Apple from ADP in 1996 (bringing Oppenheimer along with
him in 1997) and quickly found himself playing a key role in
leading Apple's day-to-day operations following the resignation
of Apple CEO Gil Amelio in 1997. At that time, current CEO Steve
Jobs was merely a "key advisor" who would be helping out with the
so-called CEO search committee; he wouldn't be formally crowned
CEO until early 2000. Although Steve Jobs' near-legendary vision
and re-invention of the Macintosh and Apple's product line has
been central to Apple's recovery, Anderson also played a key role
in shepherding the company through some of its darkest hours, in
part by keeping the company out of significant debt and preventing
it from becoming a takeover target. [GD]
<http://www.apple.com/pr/library/2004/feb/05anderson.html>
**Take Control User Group Discount** -- User groups have long been
one of the mainstays of the Macintosh community, which is why
we've always encouraged user group newsletters to reprint TidBITS
articles for free. Now we want to extend that support to our new
Take Control series of electronic books, so we're offering all
user group members coupons that are good for 10 percent off all
orders. We're also planning to provide a free copy of each book
to user groups for raffling off and/or review in the group
newsletter. If you're in a user group, ask one of the officers
of your group to contact me at <[EMAIL PROTECTED]>, and I'll put
your group on our list to receive the free copies and the discount
coupons. [ACE]
<http://www.tidbits.com/takecontrol/>
Bluetooth 1.5 Adds Headset and Printing Support
-----------------------------------------------
by Glenn Fleishman <[EMAIL PROTECTED]>
Apple last week released Bluetooth 1.5, which enables owners of
Bluetooth headsets and Bluetooth printer adapters to use them
directly with their Macintosh. Bluetooth 1.5 is available via
Software Update and as an 8 MB standalone download.
<http://docs.info.apple.com/article.html?artnum=120276>
With the addition of the iChat AV 2.1 beta released the same
day, you can use iChat with a Bluetooth wireless headset that's
normally used as a microphone and earphone for a cell phone, such
as the Jabra FreeSpeak. You can also use set a headset for your
microphone input and speaker output in the Sound preference pane.
However, since Bluetooth headset batteries offer only two hours or
so of active talk time from a full charge, more intermittent use
is likely.
<http://www.apple.com/ichat/>
<http://www.jabra.com/products/FreeSpeak_Bluetooth.htm>
Bluetooth headsets are designed for poor cell phone conditions,
so they typically provide superb noise and echo cancellation and
incorporate high-quality microphones, which could make iChat AV
audio and audio/video chats substantially clearer.
Bluetooth 1.5's printer support lets a Mac print to output devices
equipped with built-in or adapter-added Bluetooth. Although Wi-Fi
is more popular for networking printers, Bluetooth requires less
coordination to associate quickly with a printer.
For headset support, you need the latest firmware - version
1.0.2 - installed on your Bluetooth adapter. This firmware
installs in all adapters Apple has offered directly, including
its built-in and D-Link USB adapters, except the very first USB
model shipped by Apple way back in April 2002. Surprisingly,
some recent Macs with built-in Bluetooth - such as the 15-inch
PowerBook G4 (15-inch FW 800) - also need to be updated, so if
you're not seeing results after upgrading to Bluetooth 1.5, you
may need the firmware update.
<http://docs.info.apple.com/article.html?artnum=120253>
Evaluating New Revenue Sources
------------------------------
by Adam C. Engst <[EMAIL PROTECTED]>
Back in September 2003, I wrote about several new revenue sources
we were testing in an attempt to supplement our waning income
stream. I want to report back on how well they and some other
projects have performed, particularly since a number of people
had inquired.
<http://db.tidbits.com/getbits.acgi?tbart=07326>
**DealBITS Drawings** -- We've done five DealBITS drawings so far,
and overall, I'm quite pleased. After the initial setup work,
we've managed to streamline the process of setting up a new
drawing to minimize the effort on our end, and they seem popular
with readers, thanks to the chance to win a free product and the
discount for entrants who don't win. In terms of revenue, DealBITS
has performed acceptably, generating roughly the same amount in
a week as we'd receive from a sponsor for that week.
Two other positive aspects of DealBITS surprised us. First, the
number of entrants for each drawing has been fascinating to watch,
since it's essentially a way of determining how attractive that
product is to TidBITS readers. It's not a statistically
significant number, of course, since some number of people would
enter a drawing to win floor lint, other people wouldn't enter a
drawing if the odds of winning something good were 1 in 2, and
unrelated events (like the holidays) undoubtedly affect whether
or not some readers will find the time to enter.
Second, because a particular DealBITS drawing runs for only a
single week, it ends up being significantly less expensive overall
than a longer-term sponsorship, which makes it more accessible to
smaller companies. We've long been troubled by our inability to
figure out ways to help small companies promote their products
while not diluting the value of sponsorships, and DealBITS seems
to be a good step in that direction.
**Spotlighting Peachpit Books** -- Another thing we tried was
putting tiny nano-reviews of particularly interesting Peachpit
books in our sponsorship section; revenue was generated when
readers purchased those books through our affiliate program. From
an income standpoint, this approach was fairly dismal, generating
in a month less than a tenth of what we'd earn from a sponsor in
that time. As we brought more sponsors online toward the end of
2003, it became clear that the nano-reviews weren't earning their
keep in that space. The effort of selecting and writing up a book
within the space constraints of our sponsorship area was more
onerous than I'd expected, and the InformIT affiliate program run
by Peachpit's parent company lacked both ease-of-use and any kind
of real-time reporting, making it a rather frustrating experience.
Despite its poor performance, I'm not writing this idea off
entirely, because I think there are ways an affiliate-based
revenue stream can prove useful both for readers and for our
bottom line. If and when we try again, we'll rejigger the
approach.
**Google AdSense** -- We had high hopes for Google's AdSense
program, which publishers like us can use to place targeted
AdWords ads on their sites. AdSense uses a click-through model,
so the publisher earns a few cents per click. Thus, earning
any kind of real money via AdSense requires a vast number of
impressions from which to generate a non-trivial number of
click-throughs.
<http://www.google.com/adsense/>
Our AdSense numbers started out promising, as visitors to our Web
site were initially intrigued by the novelty and clicked through
at a good clip. The click-through rates tracked our publication
schedule, peaking on Tuesday with a new issue and trailing off
throughout the week. Unfortunately, the numbers, even on Tuesdays,
started to drop after a few weeks, and by the time we removed the
AdSense ads from our pages at the end of 2003, we were down to
earning, in Seattle coffee terms, roughly a latte per day. We
replaced the AdSense ads with ads for our Take Control ebooks,
since selling even a single ebook would buy us that latte.
In retrospect, we shouldn't have been surprised at the lousy
performance for Google AdSense, not through any particular failing
of the AdSense program, but because our audience, though large,
is relatively static. Sites that do well with AdSense, I suspect,
have a very large and changing audience, so the AdSense ads remain
interesting and fresh. For our loyal readers visiting the site
each week, the AdSense skyscraper ads faded into the page
background. As much as Google does a fairly good job matching
the ads to the content of the page that contains them, we also
found that we seemed to end up mainly with generic ads for Macs,
which we recommend buying through our long-time sponsor Small Dog
Electronics, or with ads for non-Mac products.
**Take Control** -- Although revenue from our Take Control series
of electronic books doesn't directly support TidBITS, it's all
intertwingled, and in that regard, Take Control was our home run
for 2003. Despite a bunch of wasted effort on an abortive attempt
to use our own merchant account (demonstrating why most people
should stick with online stores like Kagi or eSellerate), Take
Control sales have been amazing. Joe Kissell's "Take Control of
Upgrading to Panther" has sold more than 5,000 copies, Matt
Neuburg's "Take Control of Customizing Panther" has sold more
than 3,600 copies, Kirk McElhearn's "Take Control of Users &
Accounts in Panther" has just hit 1,500 copies, and Glenn
Fleishman's "Take Control of File Sharing in Panther" is off
to a promising start with over 600 copies sold in the first
few days (see the excerpt elsewhere in this issue).
Although the Take Control ebooks ended up being more work than
we anticipated (mostly due to the effort of living up to our own
standards), they're both financially worthwhile and tremendously
rewarding, since they're meeting our goals of being highly
practical, tightly focused on specific topics, and extremely
affordable. It's great fun creating something that people really
like and that actually helps put food on the table for both us
and worthy authors.
<http://www.tidbits.com/takecontrol/>
**PayBITS** -- Lastly, although it's not a new revenue source, I
wanted to report back in on our PayBITS experiment, which helps
readers acknowledge the value of information in an article via
direct payments to the author. So far, it's defied coherent
analysis because there are too many variables that arise when
someone is deciding to pay for an article. For instance, some
people see it as a way of supporting TidBITS in general, with a
particular article as the impetus for making the payment. Others
may pay for one article, but then not for another equally useful
article because they feel that they've spent enough on TidBITS
or on that author (particularly me, since I write so many of the
articles) for a while.
<http://www.tidbits.com/paybits/>
Some of our outside authors have done well, with David Shayer
receiving over $400 for his ultra-detailed comparison of disk
repair utilities (see "Shootout at the Disk Repair Corral" in
TidBITS-707_). Some articles have approached $100 in PayBITS
payments, but others have netted almost nothing, and we haven't
been able to identify patterns.
<http://db.tidbits.com/getbits.acgi?tbart=07451>
As a result, I've been working entirely on instinct with regard
to when to include PayBITS blocks underneath articles. Here's my
current approach. Unless we believe that a staff-written article
is likely to be particularly useful, we're going to publish
it without a PayBITS block. The problem is that PayBITS can
succeed only if people don't feel as though they're being pinged
incessantly by it. There's nothing special about the PayBITS block
text, though, so if you want to reward an author for an article
that lacks an explicit PayBITS block, you can likely use that
person's email address from the byline with PayPal.
My hope is that by limiting our use of PayBITS blocks to just
those articles written by outside authors (and only those who
want or are allowed to accept payments) and staff-written articles
that are especially worthy, we can focus enough more attention on
PayBITS that the amounts per article will increase. We've never
promised that PayBITS would provide anything more than money you
wouldn't pass by on the sidewalk, but it's always nicer if an
author can end up with $40 instead of $3 - it's that difference
between a couple of music CDs and a latte.
Eventually, when we have everything moved over to Web Crossing
(see "The Web Crossing Begins" in TidBITS-711_), we hope to
integrate PayBITS better, and perhaps even start supporting one
of the new micropayment companies, like BitPass.
<http://db.tidbits.com/getbits.acgi?tbart=07488>
<http://www.bitpass.com/>
**The Bottom Line** -- Despite the varied levels of success of
these different efforts, it's clear to us that we must continue
to concentrate on our corporate sponsorship program, since that's
where we can most effectively generate the funds necessary to
keep TidBITS functioning, while at the same time helping worthy
companies introduce their products and services to readers in
ways that everyone finds helpful.
File Sharing Tips from the Newest Take Control Ebook
----------------------------------------------------
by Glenn Fleishman <[EMAIL PROTECTED]>
Even non-techies know about file sharing, mostly due to music
that's illegally uploaded and downloaded through peer-to-peer
systems like Gnutella and Kazaa. Other types of file sharing
exist, but they don't tend to make the covers of mainstream
magazines. This article is about those other types - the routine
file sharing that takes place in homes and offices for tasks such
as managing project files shared by individuals in a group and
creating a central archive of important files.
File sharing usually engenders frustration: we only think about
sharing files when it doesn't work, or when a system we think we
know acts unexpectedly. I'm fascinated by the topic, so I wrote
"Take Control of Sharing Files in Panther" with the hope of taking
the sting out of file sharing frustration and introducing you
to time-saving techniques that will improve security, increase
flexibility, and simplify file transfer. To give you an idea of
what's in the ebook and provide some useful help, here are three
of my best stand-alone tips from the book.
**IP over FireWire for Small Ad Hoc Groups** -- Mac OS X 10.3
Panther can use FireWire cabling as a networking method, just
like Ethernet or AirPort. Because even FireWire 400 is a few times
faster than 100 Mbps Ethernet, IP over FireWire can be a great way
to hook up small networks on the fly.
You may already know about FireWire Target Disk Mode, in which
you connect a laptop, for instance, to another Mac, and then power
up the laptop while pressing the T key on the keyboard. When the
laptop finishes booting, it shows a FireWire symbol on its screen
(and nothing else) and on the other machine, the laptop's drive
appears in the Finder just like any other mounted hard disk.
IP over FireWire extends and simplifies the Target Disk Mode
notion and eliminates the need to put one Mac into a special
state. You can daisy chain from 2 to 63 Macs together using
standard FireWire cables, or link the computers via FireWire
hubs.
You enable IP over FireWire just like any other network
connection:
1. Open System Preferences.
2. Click the Network preference pane.
3. Choose Network Port Configurations from the Show menu.
4. Click New.
5. Choose Built-in FireWire from the Port pop-up menu.
You might name the service "IP over FireWire".
6. Click OK and then click Apply Now.
Now, when you plug Macs together with FireWire cables, each
computer assigns itself its own address, and the Rendezvous auto-
discovery services enable each computer to see resources on other
machines. You can even use Internet sharing (in the Sharing
preference pane's Internet tab) to share an Internet connection
over FireWire.
**Turn Off Guest Access in Personal File Sharing** -- There's a
fundamental problem with Panther's built-in AppleShare server:
when you enable it, a guest user - one without a user name and
password - can connect and view or copy files from any user's
Public folder. This is a security hazard, and one I think Apple
should offer an easy way to disable through a checkbox.
Until they do, however, you can follow this procedure for turning
off default AppleShare guest access:
1. Open the /Library/Preferences folder.
2. Find the file named com.apple.AppleFileServer.plist and copy
it to the Desktop or another folder by pressing the Option
key while dragging. (You may be able to edit it in place by
authenticating when saving, but it's best to have a backup
copy anyway.)
3. Open the file in TextEdit or any text editor, such as BBEdit.
4. Find the lines in the file that read:
<key>guestAccess</key>
<true/>
5. Change <true/> to <false/>.
6. Save the file.
7. Drag the original com.apple.AppleFileServer.plist file to
the Trash or save it in a backup location elsewhere.
8. Move your edited version back into /Library/Preferences.
9. If you've already turned on Personal File Sharing, restart
it by stopping it and then starting it in the Sharing
preference pane.
**Restore Jaguar-like Server Browsing** -- Panther 10.3 through
10.3.2 creates a split in the way that you mount shared file
servers compared to earlier versions of Mac OS X. Under Jaguar
and previous releases of Mac OS X, all file servers were
"hard mounted." A hard-mounted file server appears as an icon
on the Desktop (assuming you have that option turned on in the
Panther Finder's Preferences window), and is for most purposes
exactly like a local hard disk. But with hard-mounted servers,
if the server becomes unavailable - your network connection goes
down, the server crashes - your Finder can lock up for quite some
time, even under Panther, until it decides to release the missing
server.
You can still hard mount servers under Panther by choosing Connect
to Server (Command-K) from the Finder's Go menu and entering the
server's details manually, but Panther also offers an interesting,
but flakey, new option for mounting servers on a local network,
long available in Unix: "soft mounting." A soft-mounted server
is more like a folder. Instead of it showing on the Desktop,
you browse to it using the Network browser (the Network icon
in the Finder's sidebar). If the server or your network becomes
unavailable, Panther doesn't complain or pause even when you try
to access the unavailable server, of course - it's just not there
any more. When the server becomes reachable once again, you can
browse that folder and find the server's contents in it.
Originally, I thought that soft mounting was an excellent
alternative to servers on the Desktop because soft-mounted servers
are always available without any login process. But in practical
use, I continually find strange behavior: having to re-enter
a password, not finding servers that I think were soft mounted,
mounting servers as both hard and soft at the same time. It's
too much to manage compared with the relative ease and few
disadvantages to hard mounting servers.
To avoid soft mounting entirely and to skip entering machine
numbers or names in the hard-mounting dialog, you can mostly
restore the Jaguar-style Connect to Server browsing dialog.
My colleague Dan Frakes gave us this one-line AppleScript
script which triggers a version of the old software interface.
1. From the /Applications/AppleScript folder, launch
Script Editor.
2. Enter the following in the default Untitled window
that opens:
open location (choose URL) with error reporting
3. Save the file in /Library/Scripts/Finder Scripts/ as
"Old Hard Mount" or whatever you choose.
4. Turn on the Finder Script menubar menu by running Install
Script Menu from the /Applications/AppleScript folder.
5. While in the Finder, select the script from the Finder Scripts
submenu of the Script menu, and there's the beautiful old Jaguar
network browser. This version, however, makes you select which
type of server you want to browse for through a pop-up menu.
**"Take Control of Sharing Files in Panther"** -- In addition
to the tips above, the 96-page ebook covers all the built-in
methods of sharing files using the Web, AppleShare, Samba, and
FTP (it even gives a few pointers on NFS and several lesser-known
options), while guiding you through changing configuration files
and using third-party software to avoid pitfalls and problems.
For example, I give steps for changing Apple's configuration
files to enable WebDAV file sharing using Panther's Apache Web
server and to use Apache to share folders other than the defaults
(a useful option that I also demystify for AppleShare and Samba).
For Panther users who find themselves in mixed Mac and Windows
networks, the ebook covers both how to connect _to_ a Panther
system running the built-in Windows-style Samba file server,
and how to connect _from_ a Panther machine to a Samba file
server running on a Windows computer (or another Mac or Unix
system, even).
In researching the ebook, I found that Panther changed the
equation for many aspects of file sharing, from browsing on a
local network for servers to turning servers on with the right
amount of security. I addressed these problems with specific,
step-by-step instructions, plus I wrote a long section detailing
how to connect to Panther servers from major platforms, including
Panther, Jaguar, Mac OS 9, and Windows XP. The book also covers
sharing music and photos with iPhoto and iTunes, both in ways
that Apple recommends and in alternative, more flexible ways.
I hope you find the book helpful!
<http://www.tidbits.com/takecontrol/panther/sharing.html>
[Editor's note: If you've been following our Take Control
ebook series, you've noticed that previous books have carried
a $5 price. This one costs $10, but the increase is not simple
price inflation of the sort Consumer Reports loves to document
("Smaller size, bigger taste, same great price!"). At 96 pages,
Glenn's ebook is nearly twice as long as the others, was
considerably more work for all of us, and will probably grow
even larger when we release free updates. -Tonya]
Hot Topics in TidBITS Talk/09-Feb-04
------------------------------------
by TidBITS Staff <[EMAIL PROTECTED]>
**.Mac benefits** -- It's time to revisit the ongoing question: is
Apple's .Mac service worth the annual subscription? (5 messages)
<http://db.tidbits.com/getbits.acgi?tlkthrd=2165>
**Apple Releases Safari 1.2** -- Panther users can take advantage
of the newest Apple Web browser, though some people still report
problems accessing sites such as banks. (20 messages)
<http://db.tidbits.com/getbits.acgi?tlkthrd=2153>
**Unix Hard Links in Mac OS X** -- Unix-inclined readers discuss
methods for linking files on a Mac. (18 messages)
<http://db.tidbits.com/getbits.acgi?tlkthrd=2157>
$$
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