TidBITS#800/10-Oct-05
=====================
TidBITS is 800! No, we didn't start counting dog years - this week
marks our eight-hundredth issue, and Adam commemorates the event
by looking at three trends that will govern the future of the
Macintosh world. Also this week, Apple appears to loosen up
on its Google AdWords restriction, DD Poker Tournament 2.0 is
released, and NewsGator acquires NetNewsWire. Finally, enter
this week's DealBITS to win BeLight Software's Swift Publisher!
Topics:
MailBITS/10-Oct-05
DealBITS Drawing: BeLight Software's Swift Publisher
NewsGator Acquires NetNewsWire
Trends to Watch from 800 Issues of TidBITS
Take Control News/10-Oct-05
Hot Topics in TidBITS Talk/10-Oct-05
<http://www.tidbits.com/tb-issues/TidBITS-800.html>
<ftp://ftp.tidbits.com/issues/2005/TidBITS#800_10-Oct-05.etx>
Copyright 2005 TidBITS: Reuse governed by Creative Commons license
<http://www.tidbits.com/terms/> Contact: <[EMAIL PROTECTED]>
---------------------------------------------------------------
This issue of TidBITS sponsored in part by:
* READERS LIKE YOU! Support TidBITS with a contribution today! <----- NEW!
<http://www.tidbits.com/about/support/contributors.html>
Special thanks this week to John Mather, Scott Goldman,
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---------------------------------------------------------------
MailBITS/10-Oct-05
------------------
**Apple Loosens up on "Mac" Trademark Use** -- The email has been
coming fast and furious as Macintosh developers, consultants, and
resellers have been contacting me after reading "Apple Cracks Down
on Google AdWords" in TidBITS-799_. A number of people forwarded
their entire discussions with Google AdWords Support, which has
been amusing for just how similarly each interaction unfolded.
Google did start to provide additional information to people who
pushed hard last week, even acknowledging that the request had
come from Apple and was specifically related to ads running in
the European Union. Randy Murray of Now Software was even told
that the ban applied only to ads running in Switzerland and
Eastern Europe, and when he tweaked the geographic distribution
of his ads to eliminate those countries, the ads were approved
again.
<http://db.tidbits.com/getbits.acgi?tbart=08272>
The best news, however, came from Craig Isaacs and Kerry MacInnes
of Neon Software, who, after going through exactly the same
rigmarole that everyone else did, were finally told by Google
AdWords Support that, "At this time we are no longer monitoring
the term 'Mac' per the trademark owner's request." Intrigued,
I immediately created a new ad in Google AdWords that used every
one of the Apple trademarks I listed previously, and in fact,
it appears to be true: "Mac" and "Macintosh" no longer trigger
the trademark warning from Google. The other Apple trademarks
I listed - Apple, iPod, shuffle, Mac mini, iMac, iBook, PowerBook,
Power Mac, iTunes, and iTMS - all still trigger Google's warning,
although you may be able to work around that problem by setting
your geographic distribution appropriately and requesting an
exception from Google. I've queried Google PR and Apple PR to
see if they'll admit to this change officially, but as usual,
neither has deigned to offer a statement. [ACE]
**DD Tournament Poker 2.0p2 Released** -- In "Trying My Hand at
Poker: DD Tournament Poker" in TidBITS-784_, I wrote about DD
Tournament Poker, a Java-based poker game that plays the Texas
Hold 'Em variant, and mentioned that the next version would be
released soon. Version 2 was recently released, and Donohoe
Digital has just made a 2.0p2 update available.
<http://db.tidbits.com/getbits.acgi?tbart=08141>
<http://www.ddpoker.com/>
The new version adds online play, so you can play against other
live opponents running DD Tournament Poker 2 (without ponying up
actual cash, as with many other online poker sites). The skills
of the computer players are now customizable, and several hand-
analyzing features have been added. One drawback is that the
sound effects, which were done so well in version 1, are worse
in version 2: shuffling cards sounds like flatulence, and actions
such as calling or raising elicit beeps that could be found in a
mid-1980s PC running DOS; fortunately, there's an option to play
with audio turned off. Otherwise, this is a strong upgrade that
improves on a solid poker-playing program. DD Tournament Poker 2
costs $30, or $25 if you're upgrading from version 1; the 16 MB
download also serves as a limited demo until you enter a license
number. [JLC]
**DealBITS Drawing: A Stuffed Dog and Fetch 5.0** -- Congratulations
to Glenn Blauvelt of cs.colorado.edu, whose entry was chosen
randomly from 720 entries in last week's DealBITS drawing and who
received a plush Fetch toy, along with a license for Fetch 5.0,
worth $25. Even if you didn't win, you can still save 20 percent
on Fetch 5.0 through 31-Oct-05 by using coupon code TIDBITS05
when ordering from within the Fetch application (choose Purchase
from the Fetch application menu). This offer is open to all
TidBITS readers (although those who entered the drawing received
a 30 percent-off coupon). Keep an eye out for future DealBITS
drawings! [ACE]
<http://www.fetchsoftworks.com/>
<http://www.tidbits.com/dealbits/fetch/>
<http://db.tidbits.com/getbits.acgi?tbart=08270>
DealBITS Drawing: BeLight Software's Swift Publisher
----------------------------------------------------
by Adam C. Engst <[EMAIL PROTECTED]>
With the importance of the Web for many of us, it can be hard
to remember that the entire world doesn't sit in front of a Web
browser all day. But as we've realized in working with Tristan's
school (a small parent collective), plenty of people don't even
have email accounts, and those that do can't always be relied on
to check email regularly, making paper announcements, newsletters,
and flyers a must. Word processors are often frustrating for such
tasks, and publishing programs like InDesign and QuarkXPress are
overkill, leaving the field wide open for programs like BeLight
Software's Swift Publisher. It's designed purely as a page layout
program for everyday tasks like creating flyers, putting out
weekly newsletters, and laying out nicely folded brochures.
A variety of designs and clip art images help you get started,
and advanced features such as text flow between columns,
adjustable layout guides, text wrapping, and foreground and
background layers let you go beyond the basics. That said, my
favorite feature is the smart guides that help you align objects
in relation to one another, since they let me eyeball a design
without worrying about exact measurements. It's a fun program.
<http://www.belightsoft.com/swiftpublisher/>
In this week's DealBITS drawing, you can enter to win one of
three copies of the electronic edition of Swift Publisher,
worth $34.95. Entrants who aren't among our lucky winners will
receive a discount on Swift Publisher, so if you're looking for
an easy page layout program, be sure to enter at the DealBITS
page linked below. All information gathered is covered by our
comprehensive privacy policy. Be careful with your spam filters,
since you must be able to receive email from my address to learn
if you've won. Remember too, that if someone you refer to this
drawing wins, you'll receive the same prize to reward you for
spreading the word.
<http://www.tidbits.com/dealbits/swift-publisher/>
<http://www.tidbits.com/about/privacy.html>
NewsGator Acquires NetNewsWire
------------------------------
by Glenn Fleishman <[EMAIL PROTECTED]>
Seattle-based Ranchero Software is selling its flagship
NetNewsWire product to NewsGator, and Ranchero founder, owner,
and programmer Brent Simmons is joining the acquiring firm. Both
companies primarily make RSS news reader software for non-
overlapping platforms.
<http://www.newsgator.com/news/archive.aspx?post=68>
<http://www.newsgator.com/NetNewsWire.aspx>
The key point in the acquisition appears to be synchronization,
something that has bedeviled Simmons for many months. This
synchronization lets users keep one active set of subscriptions
no matter how they access their news feed; new RSS feeds can be
added and items they've already read are updated from whatever
device they've read them from. Ranchero doesn't operate servers
that enable synchronization, but NewsGator does, and has been
developing synchronization across its Web site, Windows software,
and mobile-device access.
Paid users of NetNewsWire Pro will get two years of NewsGator
Online's premium Platinum Edition (normally $50 a year), but that
service apparently won't be required to handle synchronization.
<https://www.newsgator.com/consumer.aspx>
NewsGator started as an online service and extended its reach to
handhelds via Web sites formatted for handhelds and cell phones
that can support HTML browsing. It purchased FeedDaemon to get
a foothold on Windows. NetNewsWire neatly extends their platform
support. The free NetNewsWire Lite will continue to be developed
and free synchronization will be added.
Simmons will stay in Seattle. Other Ranchero products aren't part
of this deal, including MarsEdit; Simmons and Ranchero are still
working out plans for these applications.
Trends to Watch from 800 Issues of TidBITS
------------------------------------------
by Adam C. Engst <[EMAIL PROTECTED]>
This issue marks the 800th weekly installment of TidBITS. I know
I've said this before, but it's almost unbelievable that we're
still publishing TidBITS after all these years, with so few
changes to our basic approach. Perhaps that's what happens when
you mix a good idea with energy and a deep streak of stubbornness,
not to mention support from many thousands of readers over the
last 15 years. But the world has changed over these last 800
issues, and to commemorate this milestone, I want to look at
three trends that will undoubtedly affect what we write over
our next 100 issues.
The genesis for this article came while at Macworld Boston in
July. I was struck by how small the show had become of the last
few years, all while Apple sold three to four million Macs each
year, along with 21 million iPods. Apple has more customers than
ever before, but doesn't seem to be able to share with the rest
of us - no Macintosh developer, publication, conference, or user
group that I know is growing in step with Apple, much as I'm sure
we'd all like to. Why is this?
**The Mac is an Appliance** -- Steve Jobs always envisioned the
Mac as an appliance, but he was 25 years ahead of his time.
Now, the Mac has more in common with your coffee maker than
ever before. But the ultimate appliance is the iPod - you can
plug things into the iPod, and you can wrap things around it
(including many cars), but from a software standpoint, it's
essentially a closed system (yes, you can install Linux, but you
won't hear Apple say that). This "appliancification of the Mac,"
to coin a phrase, is the end-goal of usability and undoubtedly
a good thing, since it means that nearly anyone - even a PC user -
can use a Mac for basic tasks without special training, much as
anyone who can drive a Honda can drive a Toyota or a Ford.
But turning what was once a complex system into a friendly box
that hides almost all of its complexity under the hood has
consequences for an industry that grew up around simplifying
external complexities. Technical book and magazine publishers
explained complicated topics for readers who lacked a basic
grounding in using computers, but who understood that there was
a better way. But as Macs have become easier to use, authors have
struggled to find topics that meet the needs of those who like
to learn by reading. How many people would buy Dishwashers for
Dummies or subscribe to LaundryWorld? Clearly, publishers must
focus on the non-obvious topics that interest who still want
to do more, work faster, and think different.
The appliancification of the Mac affects software developers
in a big way. Even though the Mac remains a general-purpose
computer, new Mac users - particularly those buying the least
expensive Macs - aren't likely to think of buying additional
products, just as few people buy enhancements for their washing
machines or vacuum cleaners. Heck, I'll bet at least some people
at Apple would prefer a Mac that was entirely closed, like the
iPod. Closing the Mac would increase ease-of-use and improve the
user experience by reducing confusion from the mere existence
of that pesky independent software, not to mention bugs or usage
peculiarities caused by using software not from Apple. It's not
unthinkable that a new product line could provide what looked
like a Mac but ran software only from Apple. In the meantime,
strategies for developers struggling with appliancification
include setting up partnerships that help them increase exposure
to new groups of Mac users and thinking of ways to enhance the
communications and entertainment capabilities of the Mac in ways
that don't make users learn anything new. Focusing on business
software is also a good direction, since business users are more
likely to want software that works in a particular fashion, rather
than as a general solution.
User groups are feeling the effects of appliancification as well.
After all, who attends a dishwasher user group? Most user groups
are seeing memberships drop for this reason (the appliancification
of the Mac, not too much dishwasher-related content), and they're
struggling with how to meet the needs of long-time members while
evolving to become relevant to new Mac users. Honestly, I think
it's going to be a tough row to hoe, since it's difficult to focus
the efforts of a group on a topic, like the Mac, that most people
take for granted these days. Perhaps user groups should try
broadening out with Mac-related child care, Mac-enabled speed
dating, or Mac-related exercise classes (just try bench-pressing
a Power Mac G5!).
One last thought about Macs as appliances. The useful life span
of a Mac has always been fairly long, but as Macs become more
like appliances and as we've seen computers provide more CPU power
than most people need, the average life span will likely increase.
That's bad for Apple, since people aren't likely to buy Macs as
often, and it's bad for everyone else in the industry, since that
point of purchase is probably the main chance to sell the customer
additional software or hardware. It occurs to me that we may also
see Apple starting to apply the iPod approach to Macs in the
future, changing form factors and industrial design - imagine
harvest gold and avocado colors to match your kitchen - to
encourage new sales without changing the basic functionality
in key ways.
**Think Inside the Box** -- Over the years, Apple has
significantly increased the out-of-the-box capabilities of the
Macintosh with core Mac OS X programs like Safari, Mail, iChat,
Spotlight, Dashboard, Address Book, iCal, Terminal, and more.
By bundling the iLife suite - iTunes, iMovie, iPhoto, iDVD,
and GarageBand - with every new Mac, Apple has provided enough
tools to keep even the most hyperactive Mac user busy forever.
It makes sense, since Apple must compete with the ever-increasing
capabilities of Microsoft Windows and with the software bundles
that come with many PCs. Plus, it's a consumer-friendly move;
people prefer to buy an Apple-approved bundle of software all
at once, rather than having to choose among a bewildering variety
of options later. And it's worth noting that Apple is doing a
pretty good job with their bundled software - it's seldom the
most powerful or flexible, but it sets the standard. As Rich
Siegel of Bare Bones Software commented when making TextWrangler
free and thus setting the bar for text editors, "You must be this
tall to play."
The dominance of the Macintosh box as the source of Mac software
primarily affects third-party Macintosh developers, who have been
squeezed into ever-smaller niches (not to mention apartments).
Although the very large companies producing Mac software are still
around - witness Adobe, Microsoft, and Quark - there has been a
significant drop in the number and Mac-specificity of mid-sized
developers. Many of the names from the past: Connectix, Casady &
Greene, and CE Software, to name a few, have been purchased, gone
under, or refactored (Startly Technologies came from a group of
CE Software employees acquiring CE's assets and taking the company
private). At the same time, we've seen a profusion of new, smaller
Macintosh development houses with amusing names like Circus Ponies
Software, Rogue Amoeba Software, BeLight Software, the Omni Group,
and untold others.
Practically speaking, I think it's important for Mac developers
to retain a healthy awareness of their place in the Mac world.
All exist at the whim of Apple, and if your product becomes too
popular, Apple very well may appropriate the idea, as has happened
with technologies like Web browsing and email, not to mention
products like Konfabulator and Watson. Attracting customers from
new Macintosh buyers will become increasingly difficult for Mac
developers, since most lack the curiosity or desire to do more
than Apple provides, and they're less likely to read Macintosh-
related publications that might alert them to new possibilities.
The new product areas that are likely to do well are those that
work within the communications and entertainment spheres, but
which avoid competing with Apple's programs, significantly enhance
Apple's programs, or provide a professional feature set that meets
the needs of those for whom Apple's programs fall short.
**Assume the Internet** -- It often feels pointless to state the
obvious, but in this case, it's worthwhile. The Internet has
changed everything, making it possible for individuals to become
publishers or software developers, and for groups of like-minded
people to spring up without ever meeting in person. That's all
good, unless your organization still relies on a pre-Internet
business model that's going the way of disco music and 80s
hairstyles. But it also means that we'll see more small developers
and publishers who exploit the way the Internet can make the
very small look bigger and work together synergistically to
provide solutions that would previously have been the purview
of much larger organizations. Our entire Take Control model
revolves around this philosophy - we work with independent
authors and editors to create books and with eSellerate to
sell them. If we didn't have the Internet skills we do, we
could probably outsource our Web site entirely as well.
On the downside for everyone who sells Mac-related products,
the fact that most Mac users are paying $20 to $50 per month
for Internet access eliminates $240 to $600 per year that might
previously have been spent on Macintosh software, books, and
peripherals, or sent directly to worthy causes like TidBITS.
Even people who are interested in finding and using additional
products will look more closely at free and less expensive options
for this reason, forcing developers to lower prices to remain
competitive for the available discretionary spending. Those lower
price points in turn make it more difficult for companies to grow
beyond a certain size.
The other compelling fact about the Internet is that it's where
the tinkerers now hang out. A programmer with a good idea is more
likely to create a Web-based application or service that can be
available to everyone (and then be acquired by Google or Yahoo),
rather than make something accessible only to Mac users. And the
involved users, the ones who used to play with ResEdit and hack
startup screens, are now reading weblogs to learn about the latest
site that hacks Google Maps or Flickr, listening to podcasts,
or evangelizing Web standards and copyright reform. These people
may use Macs, and they may squawk when Macs aren't supported,
but the Mac itself has merely become a conduit to what's new
and interesting, rather than being itself the focus.
The aspects of the Mac community most harmed by the Internet are,
of course, user groups and conferences. They were so large and so
vibrant in the pre-Internet days because they offered essentially
what the Internet does now - information and social networking.
Particularly for people who are more comfortable with
communicating electronically and who may have less free time
due to work and family, the concept of driving to a monthly
meeting or flying to a conference seems inefficient and foreign.
Society today is becoming increasingly fractured and insular
as well, a trend I'm certain we'll regret at some point unless
all of us make an effort to interact with others in person on
occasion. For many in the past, user groups fit the bill, but
maintaining them is real work, and as I noted before, they'll
need to evolve to survive and thrive.
**The World Has Changed, News at 11** -- Nothing I've said here is
particularly controversial, I think, and each of the individual
facts may be relatively obvious. And yet, I wanted to set it all
down here because it can be difficult for those of us who have
spent much of our adult lives participating in the Macintosh
community to wrap our minds around how completely our world has
changed. More practically, since large numbers of TidBITS readers
still make their livings in the Macintosh industry, it's important
for us to look at where we're all headed and make sure both that
it's where we want to go and that we're prepared when we arrive.
Take Control News/10-Oct-05
---------------------------
by Adam C. Engst <[EMAIL PROTECTED]>
**"Take Control of Your iPod: Beyond the Music" Released** -- If
you own an iPod or are thinking about purchasing one, our latest
Take Control ebook - Steve Sande's "Take Control of Your iPod:
Beyond the Music" - will help you make the most of your iPod
experience. Although this ebook covers the basics of plugging
in a new iPod and transferring music to it, most of its 128
pages focus on all the other cool stuff you can do to help your
expensive iPod earn its keep.
Steve provides real-world advice about tasks like using your iPod
as a read-only PDA for calendar events and contacts, off-loading
photos to it from a digital camera, backing up your computer to
an iPod, setting an iPod to put you to sleep at night and wake you
in the morning, and even keeping it ready as an emergency boot
drive. Leaving no stone unturned, he also looks at other unusual
iPod uses, such as giving presentations from an iPod, reading or
listening to text-based ebooks, recording classes or meetings, and
installing Linux on an iPod. As a bonus for readers wanting to buy
a new or used iPod, a detailed appendix helps sort out the members
of the current iPod family and provides a complete timeline of
iPod releases.
Although we were poised to release this ebook several weeks ago,
we delayed slightly in order to incorporate the latest info about
iTunes 5, the iPod nano, and - for the sake of .Mac users - Backup
3. Because the iPod and iTunes are used by many Windows users,
the ebook includes cross-platform details, making it useful for
Windows-using friends and colleagues.
Like all Take Control ebooks, "Take Control of Your iPod: Beyond
the Music" comes with free minor updates that will keep it current
with Apple's constant stream of iPod and iTunes announcements, and
if Apple announces yet another new iPod during the October 12th
special event, you can depend on us to release a free update to
keep the ebook up-to-date.
You can read more about the ebook, download a free 31-page
excerpt, and place an order at:
<http://www.takecontrolbooks.com/ipod-btm.html?14@@!pt=TRK-0025-TB800-TCNEWS>
**"Take Control of Upgrading to Tiger" Updated to 1.0.2** -- Okay,
so you've upgraded your Mac to Tiger, but what about your spouse's
Mac, and that older iMac at the office, and your non-technical
friend who finally bought a copy of Tiger? Before performing
any more upgrades, you'll want to make sure you have the latest
version of Joe Kissell's best-selling "Take Control of Upgrading
to Tiger," which features five additional pages of information
about upgrading to Tiger. Among the snippets of updated goodness
are information about incompatibilities with certain PCI cards,
new material on installing Mac OS 9 for Classic support, a
warning about sleep settings during the upgrade process, a new
recommendation regarding using Software Update after the upgrade,
and updates on software incompatibilities and Apple's Media
Exchange Program. Of course, if you've already purchased "Take
Control of Upgrading to Tiger," just click the Check for Updates
button in the lower-left corner of your ebook's first page to
access your free update. Similarly, if you bought the print
collection, "Take Control of Tiger," the URL you need to enter
for free updates is on page xv of the Foreword. Try that with
most books! And, if you haven't yet bought your copy and upgraded
to Tiger, remember that you can pick up the ebook for $5 and
then go buy Tiger at Small Dog Electronics with the $5-off
coupon, rendering the book absolutely free.
<http://www.takecontrolbooks.com/tiger-upgrading.html?
14@@!pt=TRK-0017-TB800-TCNEWS>
Hot Topics in TidBITS Talk/10-Oct-05
------------------------------------
by TidBITS Staff <[EMAIL PROTECTED]>
The first link for each thread description points to the
traditional TidBITS Talk interface; the second link points to
the same discussion on our Web Crossing server, which provides
a different look and which may be faster.
**Creating PDF-based ebooks** -- A reader runs into difficulty
creating PDF files that work well for print and online reading,
and finds answers in TidBITS Talk. (4 messages)
<http://db.tidbits.com/getbits.acgi?tlkthrd=2729>
<http://emperor.tidbits.com/TidBITS/Talk/578/>
**Mac OS X CAD programs** -- What programs are available for the
Mac for creating architectural drawings? Programs spanning the
range from professional to entry-level are discussed. (8 message)
<http://db.tidbits.com/getbits.acgi?tlkthrd=2731>
<http://emperor.tidbits.com/TidBITS/Talk/580/>
**Apple Cracks Down on Google AdWords** -- Adam's article about
Google's restriction on terms such as "Mac" generates similar
stories and discussion from readers. (10 messages)
<http://db.tidbits.com/getbits.acgi?tlkthrd=2732>
<http://emperor.tidbits.com/TidBITS/Talk/581/>
**Virtual PC 7.x: How deep?** Is the latest version of Virtual PC
good enough to use in place of a Windows-based PC? (4 messages)
<http://db.tidbits.com/getbits.acgi?tlkthrd=2734>
<http://emperor.tidbits.com/TidBITS/Talk/583/>
**Power Mac G5/1.8: The buggiest Mac ever?** The Power Mac G5 1.8
GHz model seems to be more trouble-prone than others, but it
depends on what you measure it against, and whether rumor
outweighs reality. (3 messages)
<http://db.tidbits.com/getbits.acgi?tlkthrd=2736>
<http://emperor.tidbits.com/TidBITS/Talk/585/>
$$
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