My personal opinion and experience is the save / setup piece definitely 
hurts adoption, but use-case less so. 

Coming from a non-technical, Windows background, if I was running 
TiddlyWiki, I'd develop my landing page towards:

   - Web first: Start with a sign-up to get you into a TiddlySpot (or 
   similar) site in as few clicks as possible. Other options below in "local / 
   other hosting options"
   - Web or Desktop: Side by side have the above option on one side, and 
   Desktop (link downloads TiddlyDesktop) on the other side - since some users 
   won't be looking for a web option (privacy etc.) Other options below in 
   "other hosting options".
   
Frankly, although I don't think either of those are the absolute "best" of 
the options, (although I use and love TiddlySpot, I use SharePoint .aspx 
and BOB exclusively) but I think they're the "best bang for the buck" in 
terms of simplest, and most like other things that end-users are used to - 
again at least other non-technical Windows users like me. I find that when 
showing people TiddlyWiki the first time, it's *harder* to get them to open 
one and make sure it saves, than to show them the basics of it working. 
That's... not good.

As far as "many ways to use", when I sell others at my company on 
TiddlyWiki, and they ask what it does, what it's for, I usually explain 
it's "like Excel for text". I use that analogy because Excel is extremely 
popular, and also commonly used / misused for *everything*, there's not 
really a right / wrong way to use it, and part of it's value is it's 
flexibility. 

If I'm being honest, the other two biggest hurdles when getting my 
co-workers on the bandwagon are:

   1. Name: I have hard time getting people over the TiddlyWiki name 
   unfortunately - it doesn't bother me, but when I'm talking to executives I 
   either get laughs, or I lie about it's name. 
   2. Look / Layout: Because it looks so different from other software / 
   web software my co-workers get confused as to how it works. Note that the 
   "Material Theme" out there helps because it kind of makes it look like 
   SharePoint to some degree - more business friendly. Not that I think 
   SharePoint is very good looking, but it's one barrier removed. In fact I'll 
   sometimes now get "it kind of works like SharePoint, but much faster" which 
   helps.

Anyways, I love the tool and the community, just want to throw out other 
perspectives. 

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