Hi Adam

Your sketch is great — it’s lively and cheerful in a way that non-designers 
like me can never achieve. I’d love to see what you can do with more time.

But, as you maybe guessed, I’m not super keen on changing the logo, for a bunch 
of reasons:

* Changing it will be surprisingly expensive in terms of my time and attention 
— the current logo is embedded in several TiddlyWiki-related software projects, 
it’s also used on social media. The problem here is the opportunity cost: 
changing the logo consumes a bunch of time on fiddly changes but doesn’t really 
get the project any closer to its goals

* Motovun Jack has been the logo for TiddlyWiki5 since the project started in 
2011, with a self-avowed goal of having a lifetime of 25 years. Taking a long 
view of this project, I don’t mind improving and refining the logo (as Mozilla 
have done), but I don’t like the idea of completely changing it to a different 
animal while we’re still in the first 25 years

* Motovun Jack became the logo for two reasons. Firstly, I met him and struck 
up a friendship when I was on a brief holiday just as I left my job at BT to 
pursue working on TW5 full time. He was sitting by me as I scribbled the first 
notes of my plans for the project. Secondly, I reasoned that a cat is a 
consumer of tiddlers…

Meanwhile, when I look at TiddlyWiki 5 I see a few areas where a skilled 
designer could bring improvements that might benefit all users:

* The “Snow White” theme is pale and lifeless, and doesn’t use typography well
* The “edit template” is jumbled and confusing, with no clear visual hierarchy
* The TW5 default colour palettes are a good start, but not great

In summary, I’m happy to consider tweaks/improvements to the current logo, but 
I’m much more excited about the other areas where skills like yours can bring 
so much more value.

Best wishes

Jeremy.

> On 21 Aug 2018, at 14:19, Adam Shepherd <[email protected]> wrote:
> 
> Hello!
> 
> New forum member here.
> I discovered TW about a year ago and I'm completely in love with it since. I 
> never understood the cat.
> I'm a designer and it took me precisely 7 minutes to cook up a square-ish (in 
> its aspect-ratio, but the actual fish is intended to be friendly hence the 
> curved lines) fish logo for TW that I think is better than the cat. It is 
> more thematically linked. I also incorporated the brilliant idea of the 
> poster. 
> Keep in mind that this is a VERY ROUGH, FAST SKETCH but I imagine it could 
> work. Think of it as a proof of concept.
> 
> <Auto Generated Inline Image 1.jpeg>
> 
> Let me know if there is an official interest for a logo design for TW. I'd be 
> very, very happy to do it. (I'd love to give something back for this amazing 
> tool and I'm not good at coding, but logo design...half my life was spent 
> doing that.)
> 
> On Tuesday, August 14, 2018 at 11:08:25 AM UTC+2, @TiddlyTweeter wrote:
> Mark S. wrote:
> While a fish makes more sense, the cat is a better basis for a logo.
> 
> I agree. Not least that a cat can occupy a square or a circle. Last year 
> Twitter forced AVIs into circles. The several TW cats on there 
> (https://twitter.com/TiddlyTweeter/lists/tiddlywiki-international/members 
> <https://twitter.com/TiddlyTweeter/lists/tiddlywiki-international/members>) 
> all needed to tweak a bit. But a Fish would have had a hard time and require 
> a very good re-designer. In any case, fish are too long.
> 
> J. 
> 
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