Hi Bob,

On 13/05/13 01:33, Bob Camp wrote:
Hi

They have been through a number of re-do's since the original Motorola designs. 
I suspect they will keep making software compatible parts as long as people 
keep buying enough of them for it to make sense. I'm sure that at some point 
the tooling cost will indeed exceed the expected revenue. Without a look at 
their books, no idea how long that will be….

It is not only re-tooling, a various amount of re-design can be involved. The investment to keep the product alive needs to be balanced with expected profit, such that it can be reasonably be seen that there is a profit after all the expenses have been paid off. If not sufficient profit, kill it, as it is the economical decision. Naturally, there can be side aspects which is only indirectly tied to the product, such as selling more of something you have good profit on, just because you can sell some of that product with it. So, sufficient future profit against the money you spend to keep the product alive.

Cheers,
Magnus
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