This is an interesting, albeit somewhat philosophical, question/observation. I 
don't have the answers, but I do know that the Open ERP community is beginning 
to rally towards "scratching its own itch" by helping to fix this with Open ERP.

Maybe you'd be interested in reading 
http://www.openobject.com/forum/topic8503.html then joining the initiatives 
currently being led through that forum?

I for one would love to see solid CRM functionality in Open ERP, and while 
that's a very big scope, solving direct email campaigns is a very good step 
forward.

Cheers!

------------------------
Federico Sevilla III
F S 3 Consulting Inc.
http://www.fs3.ph




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