Hi everyone:

Does anyone know if there is any research indicating whether or not the
color of the paper upon which a survey is printed either increases or
decreases response rate?

Also, is there any research suggesting that respondants tend to pay more
or less attention (or have a differential rate of responding) to items
at the beginning or the end of the survey?

Thanks in advance!

Rod Hetzel

_____________________________________________
Roderick D. Hetzel, Ph.D.
Department of Psychology
LeTourneau University
Post Office Box 7001
2100 South Mobberly Avenue
Longview, Texas  7001
 
Office:   Heath-Hardwick Hall 115
Phone:    903-233-3312
Fax:      903-233-3246
Email:    [EMAIL PROTECTED] <mailto:[EMAIL PROTECTED]> 
Homepage:  http://www.letu.edu/people/rodhetzel
<http://www.letu.edu/people/rodhetzel> 
 

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