On 4 Nov 2002, don allen wrote:

> Psychological Science CoverThanks Beth. This is a great answer to an
> ill-conceived question. 

I too thank Beth for her initiative. But since this post from Don is 
unfortunately polemical, I reply in the same way.

It continues to puzzle me why some insist that only the "right" 
questions are acceptable, for example, that rather than asking about 
cover art we should be asking about content. Why must it be either 
this or that? Why not both? What's a delete key for anyway? Yet there 
are always members of the relevancy and suitability police who feel 
it their duty to tell us when a question is "ill-conceived".

For the record, the question we ended up discussing was not "Why was 
this racist textbook cover chosen?" but "How do textbook publishers 
go about choosing their cover art? I find nothing racist in the 
illustration of three female athletes at the finish of a race, with 
the white competitor winning. But it does strike me as a curious 
choice for a textbook of introductory psychology and I do not find 
the response from the editor of Norton reassuring.

In fact, he says nothing other than the usual blather about how great 
Norton is and "We chose it because we thought it was neat", a rather 
uninformative response. Now you may believe that this was the only 
reason, but I think it more likely that those "large number of eyes" 
at Norton chose it for reasons that they would prefer not to make 
public. My original post on the topic noted my own eye-opening 
introduction to the cynicism of those in the business of marketing 
textbooks.  My guess is that the strange and unscientific entity 
called the focus group played a large role in the selection of that 
particular illustration.  The question remains: why that cover for 
that textbook, when I can think of so many others more reflective of 
the subject matter contained within.

And while we're talking about ill-conceived, does anyone else find it 
inappropriate to imply that because the cover was designed by an 
African-American, it is self-evident that it cannot then be misguided 
or racist?

Stephen

______________________________________________________________
Stephen L. Black, Ph.D.            tel:  (819) 822-9600 ext 2470
Department of Psychology         fax:  (819) 822-9661
Bishop's  University           e-mail: [EMAIL PROTECTED]
Lennoxville, QC  J1M 1Z7
Canada

Dept web page at http://www.ubishops.ca/ccc/div/soc/psy
TIPS discussion list for psychology teachers at
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