I actually find this advertising campaign somewhat refreshing. It is encouraging people to think about the implications of their supposedly strongly held religious beliefs in a very concrete and meaningful way. Rather than just getting out the vote and telling other people what they need to do, it is asking people to think about how their personal choices, while perfectly legal, can still have moral consequences. It is a beautiful opportunity to see the effects of cognitive dissonance in action. The potential field studies would be enough to launch a career. Oh, to be young and hungry........
-----Original Message----- From: Hetzel, Rod [mailto:[EMAIL PROTECTED]] Sent: Monday, November 25, 2002 3:35 PM To: Teaching in the Psychological Sciences Subject: RE: What would Jesus Drive? > Rather than relying on scientific evidence of what > is best for the > environment, they turn it into a religious/moral issue... This doesn't seem too uncommon to me. Do any advertisers rely on scientific evidence to sell their product? Maybe there are some, but I'm not thinking of any of them right now. Seems that most commercials appeal try to appeal to our needs for affiliation and esteem. ______________________________________________ Roderick D. Hetzel, Ph.D. Department of Psychology LeTourneau University Post Office Box 7001 2100 South Mobberly Avenue Longview, Texas 75607-7001 Office: Education Center 218 Phone: 903-233-3893 Fax: 903-233-3851 Email: [EMAIL PROTECTED] Homepage: http://www.letu.edu/people/rodhetzel --- You are currently subscribed to tips as: [EMAIL PROTECTED] To unsubscribe send a blank email to [EMAIL PROTECTED] --- You are currently subscribed to tips as: [EMAIL PROTECTED] To unsubscribe send a blank email to [EMAIL PROTECTED]
