HI,
I want to say this is in the Rathus text, but my memory is being reconstructed as we speak... anyway, I thought I read in his book that the term, "coffeebreak" comes from Watson. We could Rathus where he got that information.....but the e-mail address I have is probably out of date...
Jim
Jim Matiya
Carl Sandburg High School
131st and LaGrange Road
Orland Park, IL 60462
Lewis University. Romeoville, IL
Moraine Valley Comm. College. Palos Hills, IL
Illinois Virtual High School. Cyberspace?
[EMAIL PROTECTED]
[EMAIL PROTECTED]
[EMAIL PROTECTED]
Webpages: http://www.d230.org/cs/matiya
>From: Robin Abrahams <[EMAIL PROTECTED]>
>Reply-To: "Teaching in the Psychological Sciences" <[EMAIL PROTECTED]>
>To: "Teaching in the Psychological Sciences" <[EMAIL PROTECTED]>
>Subject: Behaviorism/history assignment
>Date: Thu, 9 Oct 2003 11:32:15 -0700 (PDT)
>
>TIPSters--
>
>I gave the following assignment as an extra-credit option in my intro
>psych course. It's turned out so well that I think I may use it as a
>regular assignment next semester.
>
>"As we know from class, the behavioral psychologist Watson was forced
>out of academia in 1920 when it was discovered he was having an affair
>with one of his graduate students. (Rosemary Raynor, his co-author on
>the "Little Albert" paper.) Being brilliant, unscrupulous, and out of a
>job, he naturally turned to advertising as a second career. Watson had a
>great effect in changing the nature of American advertising by applying
>psychological principles and appealing to peoples' desires and fears.
>Prior to that time, advertising had been much more straightforward and
>unemotional. He also used classical conditioning in advertisements,
>teaching consumers to associate products (the conditioned stimulus) with
>desirable states of mind (friendship, happiness) or being (beauty, sexual
>pleasure).
>
>
>
>"For this assignment, you should find two ads for similar products. One
>should be an ad from 1910 or earlier; the other from 1940 or later.
>(You can easily find old ads on the internet.) Turn them in to me along
>with a page contrasting the two ads and analyzing how the post-1940 ad
>uses principles of association (classical conditioning) and emotional
>appeal."
>
>The ads that the students turned in were startlingly different, and got
>a nice bit of psychological history across in a very vivid way. Judging
>from the students' analyses, they really seemed to understand the
>principles of association once they encountered them in this fashion. (Of
>course, the only students who ever do extra credit are the ones who don't
>need it,so it's a biased sample.)
>
>If any of you are teaching learning, behaviorism, or history & systems,
>you may want to give this assignment a try.
>
>Robin
>
>
>
>Notices at the bottom of this e-mail do not reflect the opinions of the sender. I do not "yahoo" that I am aware of, nor do I support the artistic endeavors of Faith Hill, Garth Brooks, or the like. Thank you.
>
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