Yes,
Let's have a HUGE round of hand clapping and cheering for Chris. I have used his web site several times over as an excellent resource. His efforts are very appreciated.
jim
Jim Matiya
Carl Sandburg High School
131st and LaGrange Road
Orland Park, IL 60462
Lewis University. Romeoville, IL
Moraine Valley Comm. College. Palos Hills, IL
Illinois Virtual High School. Cyberspace?
[EMAIL PROTECTED]
[EMAIL PROTECTED]
[EMAIL PROTECTED]
Webpages: http://www.d230.org/cs/matiya
>From: "Christopher D. Green" <[EMAIL PROTECTED]>
>Reply-To: "Teaching in the Psychological Sciences" <[EMAIL PROTECTED]>
>To: "Teaching in the Psychological Sciences" <[EMAIL PROTECTED]>
>Subject: Re: Behaviorism/history assignment
>Date: Thu, 09 Oct 2003 19:17:29 -0400
>
>Just "by the way," you can find the Watson & Rayner article, as well
>as several other of Watson's writings at my Classics in the History
>of Psychology website: http://psychclassics.yorku.ca/author.htm#w
>
>For a more extensive collection of documents on behaviorism, see
>http://psychclassics.yorku.ca/topic.htm#behaviorism
>Regards,
>--
>Christopher D. Green
>Department of Psychology
>York University
>Toronto, Ontario, Canada
>M3J 1P3
>
>e-mail: [EMAIL PROTECTED]
>phone: 416-736-5115 ext. 66164
>fax: 416-736-5814
>http://www.yorku.ca/christo/
>===========================
>
>Robin Abrahams wrote:
>
>>TIPSters--
>>
>>I gave the following assignment as an extra-credit option in my
>>intro
>>psych course. It's turned out so well that I think I may use it as
>>a
>>regular assignment next semester.
>>
>>"As we know from class, the behavioral psychologist Watson was
>>forced
>>out of academia in 1920 when it was discovered he was having an
>>affair
>>with one of his graduate students. (Rosemary Raynor, his co-author
>>on
>>the "Little Albert" paper.) Being brilliant, unscrupulous, and out
>>of a
>>job, he naturally turned to advertising as a second career. Watson
>>had a
>>great effect in changing the nature of American advertising by
>>applying
>>psychological principles and appealing to peoples' desires and
>>fears.
>>Prior to that time, advertising had been much more straightforward
>>and
>>unemotional. He also used classical conditioning in advertisements,
>>teaching consumers to associate products (the conditioned stimulus)
>>with
>>desirable states of mind (friendship, happiness) or being (beauty,
>>sexual
>>pleasure).
>>
>>
>>
>>"For this assignment, you should find two ads for similar products.
>>One
>>should be an ad from 1910 or earlier; the other from 1940 or later.
>>(You can easily find old ads on the internet.) Turn them in to me
>>along
>>with a page contrasting the two ads and analyzing how the post-1940
>>ad
>>uses principles of association (classical conditioning) and
>>emotional
>>appeal."
>>
>>The ads that the students turned in were startlingly different, and
>>got
>>a nice bit of psychological history across in a very vivid way.
>>Judging
>>from the students' analyses, they really seemed to understand the
>>principles of association once they encountered them in this
>>fashion. (Of
>>course, the only students who ever do extra credit are the ones who
>>don't
>>need it,so it's a biased sample.)
>>
>>If any of you are teaching learning, behaviorism, or history &
>>systems,
>>you may want to give this assignment a try.
>>
>>Robin
>>
>>
>>Notices at the bottom of this e-mail do not reflect the opinions of
>>the sender. I do not "yahoo" that I am aware of, nor do I support
>>the artistic endeavors of Faith Hill, Garth Brooks, or the like.
>>Thank you.
>>------------------------------------------------------------------------
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