Well, obviously negative reinforcement is... oops, back to perception. :-)

So, here's a site that illustrates and discusses the McCullough Effect:

http://www.cheswick.com/ches/me/index.html

Celeste McCullough (was she at Oberlin??) published an article in 1965 that described the effect. The effect is not explainable in the "usual" low-level afterimage fashion, which (I think) then calls into question all low-level explanations of afterimages. If you think only of the two inducing images, one might predict some sort of plaid afterimage, but the test grid shows that we organize the afterimage spatially. That's perplexing enough, but the afterimage can persist for so long a duration that a simple "rebound" explanation doesn't seem plausible.

Hugh

On Sunday, November 2, 2003, at 09:55 PM, Annette Taylor, Ph. D. wrote:

More on the McCullough Effect please!

Annete


Quoting Hugh Foley <[EMAIL PROTECTED]>:


I think that Jean is getting some good input about the "apparition."
It's an afterimage just like many other afterimages that people
experience. And, yes, with opponent processing, the afterimage of red
will be green (and vice versa), blue will be yellow (and vice versa),
and white will be black (and vice versa). However, the McCullough
Effect is evidence that those pesky afterimages may not be have such a
low-level or "physical" explanation.

Hugh

------------------------------------------------
Hugh J. Foley
Professor
Department of Psychology
Skidmore College
Saratoga Springs, NY 12866
518-580-5308
http://www.skidmore.edu/~hfoley
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Annette Kujawski Taylor, Ph. D.
Department of Psychology
University of San Diego
5998 Alcala Park
San Diego, CA 92110
[EMAIL PROTECTED]

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------------------------------------------------
Hugh J. Foley
Professor
Department of Psychology
Skidmore College
Saratoga Springs, NY 12866
518-580-5308
http://www.skidmore.edu/~hfoley
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