Hi Once again google to the rescue. Have a look at:
http://www.perceptionmapping.com/ There you will learn that: "Perception Mapping is a cultural CAT Scan and an accurate, low cost roadmap for successful strategic intervention." There is some other information there and at other business sites, but nothing too specific. Seemed like an application of multi-dimensional scaling, which is consistent with following quote from: http://www.angelfire.com/falcon/neeraja-rohit/3y_mr/MDS.pdf "To date, most MDS studies have been of a pilot type or diagnostic in nature - useful for managers to get some feel for how the brand is positioned in the minds of consumers vis-a-vis competing brands. Some areas in which MDS has been successfully used are - perception mapping for beers, soft drinks, fast moving consumer goods, sales and service perceptions etc." A couple of lessons here. Want to make your fortune, take some long-standing technique from experimental psychology, give it a fancy new name, and go into the business-consultancy business. The second lesson, perhaps more relevant to teaching, is that students can be told about the relevance of many of the rather abstract things that we teach in psychology. Best wishes Jim ============================================================================ James M. Clark (204) 786-9757 Department of Psychology (204) 774-4134 Fax University of Winnipeg 4L05D Winnipeg, Manitoba R3B 2E9 [EMAIL PROTECTED] CANADA http://www.uwinnipeg.ca/~clark ============================================================================ --- You are currently subscribed to tips as: [EMAIL PROTECTED] To unsubscribe send a blank email to [EMAIL PROTECTED]
