Good morning TIPSters, (and welcome to winter for those of us bordering the Great Lakes!)
Another interesting point regarding the perception mapping, is that it seems to be another case where using "brain" references somehow legitimizies the process somehow (or at least makes it more appealing). Why call it a "cultural CAT scan" when it appears to be only minimally related even to the concept of a CAT scan? My Ph.D. training was in Psychobiology, and I don't know if I should be flattered that folks think they need to use brain allusions or annoyed because folks use brain allusions to the extent that they become silly. jim clark wrote: > Hi > > Once again google to the rescue. Have a look at: > > http://www.perceptionmapping.com/ > > There you will learn that: > > "Perception Mapping is a cultural CAT Scan and an accurate, low > cost roadmap for successful strategic intervention." > > There is some other information there and at other business > sites, but nothing too specific. Seemed like an application of > multi-dimensional scaling, which is consistent with following > quote from: > > http://www.angelfire.com/falcon/neeraja-rohit/3y_mr/MDS.pdf > > "To date, most MDS studies have been of a pilot type or > diagnostic in nature - useful for managers to get some feel for > how the brand is positioned in the minds of consumers vis-a-vis > competing brands. Some areas in which MDS has been successfully > used are - perception mapping for beers, soft drinks, fast moving > consumer goods, sales and service perceptions etc." > > A couple of lessons here. Want to make your fortune, take some > long-standing technique from experimental psychology, give it a > fancy new name, and go into the business-consultancy > business. The second lesson, perhaps more relevant to teaching, > is that students can be told about the relevance of many of the > rather abstract things that we teach in psychology. > > Best wishes > Jim > > ============================================================================ > James M. Clark (204) 786-9757 > Department of Psychology (204) 774-4134 Fax > University of Winnipeg 4L05D > Winnipeg, Manitoba R3B 2E9 [EMAIL PROTECTED] > CANADA http://www.uwinnipeg.ca/~clark > ============================================================================ > > --- > You are currently subscribed to tips as: [EMAIL PROTECTED] > To unsubscribe send a blank email to [EMAIL PROTECTED] -- |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||| Steven M. Specht, Ph.D. Associate Professor of Psychology Department of Psychology Utica College Utica, NY 13502 (315) 792-3171 "unanswered questions are less dangerous than unquestioned answers" --- You are currently subscribed to tips as: [EMAIL PROTECTED] To unsubscribe send a blank email to [EMAIL PROTECTED]
