On Sep 7, 2005, at 12:55 PM, Scott Lilienfeld wrote:

In past years of teaching large undergraduate courses, I would occasionally include a multiple choice item asking students the name of their textbook author(s), which I had probably mentioned no fewer than 50 times during the semester. The percentage of students getting this item wrong usually hovered around 10-15%, if I recall correctly....Scott

My results are similar to those obtained by Scott, which is troubling since I wrote their textbook 

J???
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Chair
Division of Social & Behavioral Sciences
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Scottsdale Community College
9000 E. Chaparral Road
Scottsdale, AZ 85256-2626
Office Room #: SB-128
Office Phone #: (480) 423-6213
Division Fax #: (480) 423-6298


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