Wow interesting example... maybe it's a social script? I know I am 
uncomfortable with the "self checkout" at many stores (grocery 
stores, Walmart) these days. Possibly because I fear I'll be accused 
of leaving without paying, or because the checkout process is like 
passing through a gate to approve that you paid and have permit (the 
receipt) to leave?

At 01:01 PM 4/29/2009, you wrote:
>Yesterday I went into the Apple store to pick up a few gadgets and I
>thought the store looked a little sparse. Something was missing but I
>couldn't figure out what it was.
>
>Then I figured it out: I picked up a few things and then went looking for
>the checkout counter.  Couldn't find it.  How about a cash register?
>Nope.  Apparently Apple has decided that we don't need those things.  I
>have to admit I felt a little lost.
>
>Since you can check out with any of the sales people anywhere in the store
>using a portable "register", Apple apparently feels there's no need for an
>actual physical counter.  The sales guy admitted that most people feel
>uncomfortable with this arrangement.  Many customers go looking for any
>counter that looks like it might be a checkout counter and they stand in
>front of it.  Also, it was the sales guy's opinion that people feel
>comfortable knowing that they have a place in line.
>
>Not sure where this behavior fits: social norms? situational norms?
>
>Michael
>[email protected]
>www.thepsychfiles.com
>
>
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David T. Wasieleski, Ph.D.
Professor
Department of Psychology and Counseling
Valdosta State University
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229-333-5620
http://chiron.valdosta.edu/dtwasieleski

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