On Mon, 23 Oct 2000 16:08:34 -0400 "John W. Kulig" 
<[EMAIL PROTECTED]> wrote:

> 
> 1. Do we measure on a LIE-KURT scale or a LICK-URT scale?
> 
This depends on whether you are a (a)Michigan PhD, (b)pedant, 
(c)had met Rensis at a convention, or (d) some combination of 
the former. In that case, you say LICK-URT.

On the other hand, if you want the grubby masses whose knowledge 
of scale construction came from textbooks without pronounciation 
guides to understand you in conversation then you say LIE-KURT.  
These are the same sort of squalid scholars who BUT-TON instead 
of BOO-TON.


> 2. When using a Likert scale with adjective-modified anchors (as in
> "extremely pleasant" or "extremely bitter") - are we permitted to
> compare results between subjects/groups?  or are we limited to
> within-subject comparisons?
> 

This is a much trickier question as the use of the adjectives  
has caused people to be less likely to use the most extreme 
values.  This would interfere with subjects assigning numbers in 
an interval-like fashion. This could have several effects 
depending upon the number of steps on your scale.  Should we 
assume that this individual used these anchors with a 5-point 
scale?  

(I've seen worse.)

Ken

> I have the answer to the first question, and maybe the second as well.
> 
> --
> ---------------------------------------------------------------
> John W. Kulig                        [EMAIL PROTECTED]
> Department of Psychology             http://oz.plymouth.edu/~kulig
> Plymouth State College               tel: (603) 535-2468
> Plymouth NH USA 03264                fax: (603) 535-2412

----------------------
Kenneth M. Steele                [EMAIL PROTECTED]
Dept. of Psychology
Appalachian State University
Boone, NC 28608
USA 



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