"Kenneth M. Steele" wrote:

>
> I agree, but the major problem here is caused by comparing
> across nonequivalent groups.
>
> I see this problem ignored most often when people are talking
> about "gender differences."  Consider the following
> stem-and-leaf plots of answers to the question---
>
> Is "Doom" a gory computer game?
>
>     1       2       3       4       5       6       7
>  Not Very                Medium                    Very
>
>         Men                             Women
>
>         7                               7 +++
>         6 +++                           6 +++++++
>         5 +++++++                       5 ++++++++++
>         4 ++++++++++                    4 ++++++
>         3 ++++++                        3 ++
>         2 ++                            2 +
>         1 +                             1
>
> Notice that the distribution of Men's answers are shifted
> towards "Not" by 1 item but are otherwise identical to the
> Women's answers.
>
> It doesn't matter whether you treat the data as interval or
> ordinal (the usual argument involving Likert-type scales).  The
> summary statistic would indicate that men rate the game as less
> gory.
>
> As John indicated, the problem with this conclusion is that we
> don't know whether males and females use the scales in the same
> manner.  The difference may only mean that men and women have a
> systematically different definition of the words "not very."

    This is exactly the problem as I underdstand it. I am in the middle of
tracking down references on this problem. I heard last weekend that either_SS
Stevens or Likert claimed Likert (LICK-ert) scales were for within-subjects only.
If a group is homogeneous, thee should not be a problem - but we don't always know
if a group is homogeneous.
    These issues came up in Linda Bartoshuk's talk on tasters and non-tasters at
NEPA. She used an example similiar to yours. NT = nontasters, people with few
taste buds, T(asters) have a medium amount, and ST(supertasters) have alot of
taste buds. One of her graphs showed hypothetical results of these 3 groups of Ss
tasting a bitter flavor. This is the graph of REALITY:

ABSOLUTE
MEASURE OF
SENSATION: >--------LOW-------->----------HIGH--------->

NT *********** "Very Strong"

T *********************"Very Strong"

ST *****************************"Very Strong"

"Very Strong" would represent the upper limit of each group to experience taste
sensations. When the data is compressed onto the same scale, differences between
the 3 groups will be decreased. A group difference could disappear entirely - or
(in an extreme case) reverse direction.

--
---------------------------------------------------------------
John W. Kulig                        [EMAIL PROTECTED]
Department of Psychology             http://oz.plymouth.edu/~kulig
Plymouth State College               tel: (603) 535-2468
Plymouth NH USA 03264                fax: (603) 535-2412
---------------------------------------------------------------
"What a man often sees he does not wonder at, although he knows
not why it happens; if something occurs which he has not seen before,
he thinks it is a marvel" - Cicero.


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