How soon we forget. We've known this for a long time see Park & Covi
(1965) -- however this was just a group case study:

Title:Nonblind placebo trial.
Author:Park, Lee C.;Covi, Lino
Author Affiliation:Johns Hopkins Hosp., Baltimore
Appears In:  Archives of General Psychiatry.  12(4),  1965, 336-345. 
Abstract:  15 anxious, neurotic outpatients were placed on placebo
treatment for 1 week after being informed the pills contained inert
material. 14 reported improvement. 8 Ss believed the pills were
placebos. Only 3 were absolutely certain of this. 6 Ssthought the pills
contained drugs, with 2 Ss absolutely certain. Improvement was not
related to belief in the nature of the pills but did appear related to
certainty of belief. Main finding: patients can be willing to take
placebo and can improvedespite knowledge of the inert content of the
pills. Belief in pill as drug was not a requirement for improvement. (25
ref.) (PsycINFO Database Record © 2009 APA, all rights reserved)


>>> "Pollak, Edward"  01/03/11 2:13 PM >>>
P {MARGIN-TOP: 0px; MARGIN-BOTTOM: 0px}         
    
This is not surprising to me given that classical conditioning can
produce a "placebo effect" in rats. In fact, now that I'm thinking about
it, why can't any (classically) conditioned stimulus but regarded as a
placebo?
 
Ed
 
Sham pills may help us—even without the sham
Sham pills, known as place­bos, have been used in count­less med­i­cal
stud­ies for dec­ades. By com­par­ing their ef­fects to those of real
med­i­cines, re­search­ers can dis­count the pos­si­bil­ity that the
true drugs work mere­ly be­cause the idea of hav­ing been treated makes
us feel bet­ter.

But re­search­ers say they now seem to have made a sur­prise dis­covery.
Not only do the fake pills tru­ly make some pa­tients feel
im­proved—that much was al­ready known—but they can even work when
the doc­tors drop any pre­tense that this is real med­i­cine.
 

For more see http://www.world-science.net/othernews/101222_placebo.htm 
 
Edward I. Pollak, Ph.D.
Department of Psychology
West Chester University of Pennsylvania
http://home.comcast.net/~epollak/home.htm

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Husband, father, grandfather, biopsychologist, & bluegrass fiddler......
in approximate order of importance.





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