So, I'm watching the last couple of minutes of the Super Bowl (for non-U.S.
Tipsters, it is a football [no, not soccer] game) and a commercial for a new
movie comes on.  Now, I've tried to turn off my attention when commercials
come on but then I hear a voice over say something like "what if you could
use more than 20% of your brain?"  It is for a movie starring Bradley Cooper
and Robert De Niro (Oh! How the mighty have fallen!) titled "Limitless". 
My first response was "well, I hope those folks would stop making commercials 
like this" but I digress.  This was the first time I heard of people only using 
20% 
instead of the traditional 10% (for debunking the 10% myth of brain usage, see:
http://faculty.washington.edu/chudler/tenper.html
and/or
http://en.wikipedia.org/wiki/10%25_of_brain_myth )

Now I'm wondering: "Did I mis-hear the commercial? Did they really say
20% instead of 10%?"  A quick search of the InterWebs indicate that
indeed, we must be getting smarter because we are now using 20%.
Consider the following article that previews the movie "Limitless":
http://www.guardian.co.uk/film/2010/dec/22/limitless-trailer-bradley-cooper

So, if drugs can make you use more of your brain, clearly drugs are a
good thing (which is an argument I imagine used by undergraduates who
use provigil and adderall to keep pepped up during the semester).  In 
any event, I guess we should expect students to ask about why we only
use 20% of our brains and have an answer prepared for them:

"Only some people in Hollywood appear to use only 20% of their brains."

-Mike Palij
New York University
[email protected]




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