Yeah, and you know what else?  Twitmyer demonstrated classical conditioning 
before Pavlov.  But Pavlov, like Jobs, recognized what he had.

 
Michael T. Scoles, Ph.D.
Associate Professor of Psychology & Counseling
University of Central Arkansas
Conway, AR 72035
501-450-5418>>> "Mike Palij" <[email protected]> 10/7/2011 8:25 AM >>>
On Thu, 06 Oct 2011 14:29:22 -0700. Michael Sylvester wrote:
>As the only mobile DJ on Tips(now performing) at Marcos El Bistro in Daytona 
>Beach,Steve has made my job easier.The old days of carrying boxes of vinyl 
>records to play on the the beach during Spring break took a toll on my 
>turntables and other equipment.Even when cds emerged,it became a pain to 
>ensure 
>that there would be no skipping.But in this digital era,I can now store in 
>computer files,then click and play.As facilitative playing music has become 
>for 
>DJ.

Professor Sylvester, I have no idea what you think Steve Jobs did
in terms of actual contributions to information technology (however,
for a glimpse of his bullying administrative style, see this NY Times
article on his style as a "Boss"; see:
http://www.nytimes.com/2011/10/07/technology/steve-jobs-defended-his-work-with-a-barbed-tongue.html?nl=todaysheadlines&emc=tha26
 ).

If you think that Jobs was somehow influential in the development of
digitally recorded music, you should clear up such misperceptions by
taking a look at the Wikipedia entry (yadda-yadda) on the development
of the mp3 format; see:
http://www.nytimes.com/2011/10/07/technology/steve-jobs-defended-his-work-with-a-barbed-tongue.html?nl=todaysheadlines&emc=tha26
Jobs and Apple are conspicuous by their absence.
Note that digital music in form of mp3 and other formats were widely available
on the internet during the 1990s, often "free" (i.e., no royalties were paid
to the artists or copyright holders) and Jobs just developed systems that
would "monetize" this situation and simplify the collection of royalties as
well as limit the use of the music (through the use of "digital rights 
management"
or DRM).  For more on the history of the iPod see the Wiki entry:
http://en.wikipedia.org/wiki/Ipod
And for DRM, see:
http://en.wikipedia.org/wiki/Digital_Rights_Management

Again, I don't think that Jobs did not do anything technically to earn
respect, he was just an overseer and marketer.  Although people
make a lot of noise about the Apple II, few appear to remember that
that there were other systems available before Apple, notably computers
running the CP/M operating system -- for those unfamiliar with CP/M, see:
http://en.wikipedia.org/wiki/Cp/mhttp://en.wikipedia.org/wiki/Cp/m
Bill Gates & Co would use ideas present in CP/M in their development
of MS-DOS.

CP/M allowed the use of serious software such as the wordprocessing
program Wordstar, the spreadsheet Muliplan, Turbo Pascal, dbase II
and so on.  To get the Apple II to do serious work, one had to get a
special processing card for it that would allow one to run CP/M on
the Apple in order to use Wordstar, Multiplan, dbase II, etc.
Other computers and systems at the time included the Commodore
system, the Radio Shack TRS-Dos, etc.  My first personal computer
was a KayPro with a full software package (Wordstar, dbase, etc.)
which made it a much better value than the Apple computers or
even the early MS-DOS machines.

As for the "remarkable" Macintosh, all one had to do was compare it
next to an IBM PS/2 running the operating system OS/2 which was a
powerful windowing system which even ran a windows version of
SPSS that had all of the capabilities of mainframe versions (such as
that on the VAX and Wylbur -- the MS-DOS SPSS-PC was a joke
in comparison to OS/2 SPSS).  For more background on OS/2 see
Wikipedia:
http://en.wikipedia.org/wiki/OS/2
OS/2 is still around but in specialized application like ATM machines.
Like Betamax in videotape, OS/2 did not catch on in popularity.

>Dr.Mike,I think though, that Steve has killed Classic rock.In fact he 
>probably killed other music too.I do not think that there is any substitute 
>for 
>the old vinyl versions of classic rock-the art work on the album covers,the 
>musicians contributing to the songs,and reading a short bio of theartist and 
>songs. I doubt that these young kids downloading today the Eagles,the London 
>sessions of Led Zepellin, or Traffic (Live at the canteen) or Jimi Hendrix can 
>read about the historical background when downloading to iTunes.Some kids 
>still believe that Woodstock was a dope and for unlawful carnal knowledge 
>party.

I really have no idea what you're talking about here.  All the kool kids can
get their tunes from a variety of sources, especially after the hackers and the
crackers break the DRM.  

I may be wrong but I don't think Jobs contributed much in the way of new
technology, theory, or equipment.  I do believe he was an expert marketer
who, like his "The Big Chill" (it's a movie, rent it) contemporaries, sold out 
his ideals for a little bit of heaven on earth for him and his own.  I think he 
accomplished this by making products for people who have too much discretionary 
income and felt the need to buy "toys" that they really didn't need. For these 
reasons, when I think of Jobs and "Apple Culture" I am reminded of Neil 
Postman's book "Amusing Ourselves To Death".  For those unfamiliar with 
Postman, see the Wiki entry on him:
http://en.wikipedia.org/wiki/Neil_Postman

>Thanks anyway Steve.Looking forward to iHeavenly tunes and  and an 
>iStairway to heaven version 2.
>Feedback requested.

Whatever.

-Mike Palij
New York University
[email protected]




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