Dear Tipsters,

Thanks, Alan, for correcting my error that the newspaper story was about Rabbi 
Sacks. The other account that you post is indeed more balanced and includes the 
fact that the good Rabbi himself owns iGadgets.

Nevertheless, I think that his point about mindless consumerism is a valid one. 
To go one step further, and to show that Steve Jobs is only part of a bigger 
picture, here is ar newspaper story that takes a shot at advertising itself:

http://www.guardian.co.uk/commentisfree/2011/oct/24/advertising-poison-hooked

I know that companies wish to inform people about their product, but we may 
have become slaves to advertising.

I wish to link this directly to the teaching of psychology by saying that a 
discussion of advertising could be a very useful part of topics such as 
learning and persuasion.

I have to say that the reference in this story to mindless repetition rings 
true for me. Ebbinghaus drew our attention to this principle and we are annoyed 
by it (or at least I am) whenever we watch or listen to a 
commercially-supported TV or radio programme.

Sincerely,

Stuart

_____________________________________________________
 Sent via Web Access

                                   "Floreat Labore"

                      "Recti cultus pectora roborant"

Stuart J. McKelvie, Ph.D.,     Phone: 819 822 9600 x 2402
Department of Psychology,         Fax: 819 822 9661
Bishop's University,
2600 rue College,
Sherbrooke,
Québec J1M 1Z7,
Canada.

E-mail: [email protected] (or [email protected])

Bishop's University Psychology Department Web Page:
http://www.ubishops.ca/ccc/div/soc/psy

                                  " Floreat Labore"
_______________________________________________________

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