This is a fascinating article from last week's New York Times magazine. It
has application for a number of different types of psych courses. I plan to
use it for my students who are working on a behavior change project, but I
can think of other places it would work as well. It's about how companies
(the example in the piece is Target) collect and use all kinds of
information on its customers and then use that to target(I suppose the pun
is intentional) them with ads and offers. I found it really interesting and
thought maybe others would too.

http://www.nytimes.com/2012/02/19/magazine/shopping-habits.html?_r=1&pagewanted=all

Carol

-- 
Carol DeVolder, Ph.D.
Professor of Psychology
St. Ambrose University
518 West Locust Street
Davenport, Iowa  52803
563-333-6482

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