Hi Data mining (so much more appealing than data analysis or statistics, I guess) is certainly growing in the business world (and elsewhere). Undoubtedly contributed to IBM buying SPSS several years ago. We have had undergraduates go to work for polling companies in the past (at least one now very successful in that career), and this indeed could be an expanding opportunity for our students.
Take care Jim James M. Clark Professor of Psychology 204-786-9757 204-774-4134 Fax [email protected] >>> Gerald Peterson <[email protected]> 26-Feb-12 11:14 AM >>> Thanks Carol. I often talk about this in Soc Psych, and it is indeed relevant in other classes. I think there are some nice work/career opportunities for our students here that do not require more than masters degree. Relevance to issues of health as well. Of course, ethical issues also need to be explored! G.L. (Gary) Peterson,Ph.D Psychology@SVSU On Feb 26, 2012, at 11:23 AM, Carol DeVolder <[email protected]> wrote: > This is a fascinating article from last week's New York Times magazine. It > has application for a number of different types of psych courses. I plan to > use it for my students who are working on a behavior change project, but I > can think of other places it would work as well. It's about how companies > (the example in the piece is Target) collect and use all kinds of information > on its customers and then use that to target(I suppose the pun is > intentional) them with ads and offers. I found it really interesting and > thought maybe others would too. > > http://www.nytimes.com/2012/02/19/magazine/shopping-habits.html?_r=1&pagewanted=all > > > Carol > > -- > Carol DeVolder, Ph.D. > Professor of Psychology > St. Ambrose University > 518 West Locust Street > Davenport, Iowa 52803 > 563-333-6482 > > > > > > --- > > You are currently subscribed to tips as: [email protected]. > > To unsubscribe click here: > http://fsulist.frostburg.edu/u?id=13445.e3edca0f6e68bfb76eaf26a8eb6dd94b&n=T&l=tips&o=16280 > > > (It may be necessary to cut and paste the above URL if the line is broken) > > or send a blank email to > leave-16280-13445.e3edca0f6e68bfb76eaf26a8eb6dd...@fsulist.frostburg.edu > > > > --- You are currently subscribed to tips as: [email protected]. To unsubscribe click here: http://fsulist.frostburg.edu/u?id=13251.645f86b5cec4da0a56ffea7a891720c9&n=T&l=tips&o=16281 or send a blank email to leave-16281-13251.645f86b5cec4da0a56ffea7a89172...@fsulist.frostburg.edu --- You are currently subscribed to tips as: [email protected]. To unsubscribe click here: http://fsulist.frostburg.edu/u?id=13090.68da6e6e5325aa33287ff385b70df5d5&n=T&l=tips&o=16282 or send a blank email to leave-16282-13090.68da6e6e5325aa33287ff385b70df...@fsulist.frostburg.edu
