This article is an excellent example, I think, of why so many people feel 
justified in being skeptical of scientific results. 
http://www.nytimes.com/2012/06/03/opinion/sunday/we-only-think-we-know-the-truth-about-salt.html?hp

Despite the caricature of "the method" often diagramed in textbooks, science is 
never simply a question turned into a hypothesis, followed by relevant 
observations, giving rise to definitive answers. First, the answers are always 
tentative and liable to be modified or even reversed by future research (even 
venerable ones like the alleged link between salt intake and hypertension). 
Second, there is never a straight path from scientific results to the public. 
There are any number of corporate, government, and media filters, none of which 
may have the dissemination of "Truth" as their first and only priority. Third, 
the science itself, these days, is all too often sponsored (and thereby 
controlled) by interested corporate or gov't parties. As a New England Journal 
of Medicine editor put it a few years ago, the medical journals have become 
little more than branches of pharmaceutical companies' marketing campaigns. 
Fourth, the explosive rise of fraud cases in science makes everyone wonder 
whether a result that is too good (or bad) to be true might, in fact, be just 
that. 

We are all familiar, by now, of how corporations promote the idea of certain 
conclusions remaining "controversial" as a tactic to keep people from making 
advisable changes in their behavior. (If you are uncertain about this, 
immediately read Conway & Oreskes' _Merchants of Doubt_ about the (linked) 
coroporate campaigns to call into question the links between tobacco and cancer 
and between CO2 emissions and climate change. Repeat until your uncertainties 
fade.) One of the paradoxical outcomes of this is that when there really is 
controversy about a certain scientific conclusion, parties that are interested 
in there *not* being any question can intimidate doubters by threatening to 
publicly accuse them of being part of a corporate "doubt" campaign (which is 
what seems to be happening with putative salt-hypertension link now). 

All this makes it virtually impossible for all but those who spend their lives 
and careers learning all there is too learn about one of these topics (viz., 
scientists themselves) to know who to trust when there are a bunch of competing 
claims in the public arena. (What is amazing is that I have found many 
scientists to be just as clueless about topics outside of their own areas of 
expertise as anyone you might meet in business or politics. The PhD does little 
to inoculate one against nonsense.) The vast majority of people do not (nor 
will they ever) read scientific journals. They won't even read Scientific 
American. You'll be lucky if you can get them to read the science sections of 
newspapers. And now that no one watches TV news anymore, but simply picks out 
the stories they are interested in, according to headline, on the web, you 
can't even forcefeed them 30-second science stories anymore, unless they want 
to know about it in advance. 

What are we (who believe in the potential of science give us answers) to do?

Chris
---
Christopher D. Green
Department of Psychology
York University
Toronto, ON M3J 1P3
Canada

[email protected]
http://www.yorku.ca/christo/
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