Hi

Sounds like it would take a study to answer this question, no?

I'm always dismayed when I see "contests" for the best anti-whatever ads, 
sometimes solicited from high school students.  The government then adopts 
them, without determining empirically whether or not they are actually 
effective or, even worse, whether they actually promote the behavior they are 
trying to limit.

Take care
Jim



James M. Clark
Professor of Psychology
204-786-9757
204-774-4134 Fax
[email protected]

>>> Michael Britt <[email protected]> 21-Jun-12 7:50 AM >>>
In this very interesting ad designed to get people to stop smoking they use a 
tactic where they have innocent little children holding a cigarette go up to 
smokers and ask for a light.  The smokers are taken aback to say the least and 
they (at least the ones in the video) talk to the kids about how bad smoking 
is.  It looks like a very good idea - get people to convince others that 
smoking is bad and thereby induce cognitive dissonance between their actions 
(smoking) and what they say.

http://www.wimp.com/smokingads/ 

But: I think they ruin the potential of the attempt by having the children then 
give the smokers a small piece of paper that essentially explains that they 
were trying to get them to change their habit (and the note gives them a stop 
smoking hotline number).  The note reveals that the whole thing was a set-up. 
Doesn't this allow the smoker to dismiss the whole thing entirely?  I think the 
idea would have been more effective if the kids had not revealed the 
manipulation attempt.  

Thoughts?

Michael

Michael A. Britt, Ph.D.
[email protected] 
http://www.ThePsychFiles.com 
Twitter: mbritt






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