Sally Satel reports in an article in NY Times several attempts that
fail to replicate certain priming studies, most notably, the study that
showed that being exposed to the words "Florida", "Bingo", and
"Gray" -- words associated with being old and, well, slow --
resulted in people walking more slowly.  If I am not mistaken, this
and other studies were conducted/supervised by John Bargh when
he was at NYU (he's now at Yale) though he is never named but
NYU is identified.  You can read Satel's article here:
http://www.nytimes.com/2013/02/24/opinion/sunday/psychology-research-control.html?_r=0

I admit to not have kept up to date on the priming research in
the social cognitive psychology area but I was aware that some
people were beating up on poor John for not being able to
replicate some of his priming studies.  If memory  serves,
John threw a fit in public (on a blog or similar public arena),
made fun of research published in the journal PLoS One
(but retracted it when he realized it wasn't a pay-per-page
novelty journal), and has been defending himself and his
research ever since.

My own feelings about the matter are that there are probably
a variety of situations where one can show priming, if one
defines priming as "having the experience of one stimulus
affect the processing of other stimuli and subsequent behavior".
Strong priming effects are obtained under strict lab conditions
and with carefully selected stimuli.  David Meyer and Roger
Schvaneveldt first showed priming effects on the lexical decision
task back in 1971 and a variety of variations have shown
similar priming effects (e.g., my master's level research showed
semantic priming in a bilingual version of the lexical decision
task -- Roger had been on the Stony Brook faculty when
I got there and I got the idea in research meetings he and my
research advisor held jointly).  I haven't seen any meta-analyses
but it is possible that social priming effects might be weaker in
nature or require very specific conditions (or maybe just
NYU intro psych subject pool participants).

In any event, there are a variety of issues surrounding the Bargh
and related situations (i.e., failure to replicate) that should be of
interest to Tipsters, even if one doesn't care for people associated
with AEI (for those unfamiliar with AEI, see:
http://en.wikipedia.org/wiki/American_Enterprise_Institute )
However, Norm Ornstein who is affiliated with AEI seems like
an okay guy.

-Mike Palij
New York University
[email protected]





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