The elections are (thankfully) over and the republicans have scored an 
overwhelming victory.  So suppose that over the past few months you received 
lots of emails from the democratic party asking you to donate to the party to 
help it win.  And suppose you actually did donate, let’s say, more than a few 
times.  I’m not saying that this was me, but I am a social psychologist after 
all so I’ll let you draw your own opinions…

So what does the democratic party tell their supporters after the election in 
order not to lose them as future supporters?  Why, you tell them that they 
actually did NOT lose.  For example, you might email your supporters and 
emphasize all those places where democrats did win.

You might, for example, say these sorts of things: 

“..you made a real difference in this campaign. You should take a look at what 
you made possible.”
“We registered more voters, and made more phone calls, and knocked on more 
doors than ever before.”
“We’re so glad you gave us the chance to execute that voter registration 
program -- it made all the difference.”
“We defeated Rep. Terry by 4,132 votes….Because of the work you made possible…" 
“You broke every grassroots fundraising record we have -- and then some.” 

To be fair, they also said, “So we’ll just come out and say it: last night was 
rough.”

If I was the one writing those emails I suppose I’d use the same approach.  
Interesting though.

Michael

Michael A. Britt, Ph.D.
[email protected]
http://www.ThePsychFiles.com
Twitter: @mbritt


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