Thanks Rick ... Figure 14 does indeed include the two reasons I was thinking 
of, and shows the cross-over around 1978.  Here's the graph

Jim

[cid:[email protected]]

Jim Clark
Professor & Chair of Psychology
University of Winnipeg
204-786-9757
Room 4L41 (4th Floor Lockhart)
www.uwinnipeg.ca/~clark<http://www.uwinnipeg.ca/~clark>

From: Rick Froman [mailto:[email protected]]
Sent: Monday, March 16, 2015 8:01 AM
To: Teaching in the Psychological Sciences (TIPS)
Subject: RE:[tips] Reasons to attend university



You are probably thinking of the HERI survey program at 
UCLA<http://www.heri.ucla.edu/>. They have administered a survey covering those 
values and many other things for 50 years. One of their recent 
publications<http://www.heri.ucla.edu/PDFs/pubs/TFS/Trends/Monographs/TheAmericanFreshman40YearTrends.pdf>
 discusses some of these findings.


Dr. Rick Froman<http://bit.ly/16z4vcd>
Professor of Psychology
Box 3519
John Brown University
2000 W. University Siloam Springs, AR  72761
[email protected]<mailto:[email protected]>
(479) 524-7295



-----Original Message-----
From: Jim Clark 
[mailto:[email protected]]<mailto:[mailto:[email protected]]>
Sent: Monday, March 16, 2015 12:00 AM
To: Teaching in the Psychological Sciences (TIPS)
Subject: [tips] Reasons to attend university



Hi



I'm trying to get the latest frosh survey plotting reasons for coming to 
university over decades. Shows decline in something like develop philosophy if 
life and growth in occupational goals. I think it was a California university?



Ring any bells?



Thanks

Jim



Sent from my iPhone

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