Hi Mel,

I'll have more thoughts eventually, but I can address the comment:

<snip>
How can we get more stories like the "you + Greg talking with NSF program
officers" or... basically, how do I respond if I'm asked the question "this
seems multiple-steps removed from revenue streams, why not just spend our
time working directly on the mindshare of our customers - IT folks, CTOs,
CIOs, etc?"
<snip>

I see these as two different questions. I think that you get more stories
about how RedHat is positively influencing faculty by asking the community
directly. Ask specifically and the motivation for the request. Ask POSSE
alums to provide a paragraph or two about how they're using the experience
and indicate that you need evidence of effectiveness to show RedHat. (And
you may have already tried this and I just don't know about it.) 

As to how to address the "multiple-steps removed from the revenue streams"
issue, this is likely another difference between FOSS culture and academic
culture. Our students are the "IT folks, CTOs, etc." of the future. As an
academic, I'm trying to educate students for the long term with the hopes
that they will employ what they've learned for a long time in their career.
A positive RedHat experience with faculty trickles down to students and
those future IT folks and CTOs are more likely to turn to RedHat based on
positive experience while in school. Yes, this is a long chain, but I think
it has impact nonetheless. 

Heidi

-----Original Message-----
From: Mel Chua [mailto:m...@redhat.com] 
Sent: Thursday, February 10, 2011 11:01 AM
To: Heidi Ellis
Cc: 'TOS'
Subject: Re: [TOS] Red Hat's education strategy DRAFT: would you want to
take this offer?

Very helpful comments and questions, Matt & Heidi - it's good to know 
we're at least mostly on the right track. Keep the questions coming! 
First round of responses below.

> - Not sure what NDA is :-)

Sorry! Non-Disclosure Agreement - it's common, when you're doing work 
for a corporation, to not be able to release your work or even sometimes 
tell anyone else what you're working on. For instance, I am *still* 
frustrated that I have to describe my senior capstone project (which I'm 
pretty proud of, and which has had an international ~45,000+ user impact 
annually) as "developing embedded control software for a modular 
mechatronic system using the CANopen protocol" (or something similarly 
obtuse).

> - I'm not sure what you mean by "freely remixable". Do you mean reusable
and
> customizable materials?

Yes - basically, CC-BY-SA.

> - The "optional interactive online tutorials" are interactive with real
> people? It isn't apparent from the description as on first read I thought
it
> was an automated tutorial. If so, it would be helpful to know who is
> providing the tutorials.

Oh! Yes, real people. Namely, uh... me. :) At least next school year. 
IRC-based classroom with materials and tools set up beforehand, 
something like this: 
http://blog.melchua.com/2010/09/07/fedora-classroom-tuesday-sep-14-at-1600-u
tc-working-with-people-who-arent-there-basic-distributed-collaboration-tools
/ 
- 
http://blog.melchua.com/2010/09/15/practicing-what-you-teach-first-followup-
on-fedora-classroom-on-distributed-collaboration-tools/ 
has a link to the full logs.

What would be a better way of describing it?

> I see no problem with the fine print. I do note that you may get questions
> from some institutions about navigating the Intellectual Property hurdle
so
> you might want to be prepared for that.

Noted. I was curious about that, really, and I'm not sure how to prepare 
for these questions. I might save 'em all up and then take them to Pam 
(one of Red Hat's lawyers, she was on this list earlier fielding our 
questions about getting "POSSE" trademarked).

> On another note, I was reading the "Value to RedHat" section. I think that
> in addition to the advantages that you note, I'd also like to add that
> RedHat is building a large store of goodwill in the academic community.

How can we get more stories like the "you + Greg talking with NSF 
program officers" or... basically, how do I respond if I'm asked the 
question "this seems multiple-steps removed from revenue streams, why 
not just spend our time working directly on the mindshare of our 
customers - IT folks, CTOs, CIOs, etc?"

--Mel

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