ds2021;545582 Wrote: 
> Your argument is excellent, except that your suggestions do nothing to
> explain why some companies can do it while Logitech cannot. There are
> prominent companies around the world that have proven that it can be
> done both intelligently (i.e., choice of quick and cost effective
> delivery methods, proper preparation of relevant paperwork) and
> efficiently (i.e., quick packaging, shipment, and delivery). In the
> light of such, what are your suggestions based on? A hunch?
Maybe Logitech (and many other companies, including Sonos) can deliver
in Canada at the same price but instead _choose_ to charge a higher
price. Why? A perfectly good and common explanation is that Logitech
thinks Canadians are less price sensitive than their neighbors to the
south when it comes to SBs. If they're right about that, then the sales
they lose by pricing SBs higher are more than compensated for by the
extra revenue gained on the units they do sell. In the US it's the
opposite -- they profit more from selling higher volume at a lower
margin. It's called demand elasticity, and it's not a hunch.

Maybe for the other unnamed products you refer to the demand curves in
the US and Canada look the same. If that's the case, _and_if_ the
company can supply both markets at comparable costs, then it makes
sense for the company to sell at similar prices on both sides of the
border. 

Like Goodsounds says, if you're not happy with Canadian pricing, vote
with your wallet and look elsewhere. That will show Logitech that
Canadians are price sensitive.


-- 
aubuti
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