---------- Forwarded message ---------- From: John McCreesh <[EMAIL PROTECTED]> Date: Jun 27, 2006 8:38 PM Subject: Re: [Marketing] Brilliant marketing campaign To: [email protected]
On Tue, June 27, 2006 12:01, André Wyrwa wrote: [snip]
And in general I just wish we would rather sooner than later get over the whole "MS does this - we do that" thing and rather get to a more self-content way of advertising.
Historically, the MP did stick carefully to the "don't knock the opposition" rule. However, MS-O 2007 is a real window of opportunity for us to break MS's lock-in on existing users - it's too good an opportunity to resist. The beauty of this 'counter-marketing' is that we can use MS's advertising budget to our advantage: the more MS hounds illegal users, the more 'Get Legal' works to our advantage the more they hound unwilling users to upgrade - and portray them as dinsoaurs in adverts!! - the more 'Keep the Car' works to our advantage.
Also, i don't like how everyone considers the UI changes MS is introducing to be a bad thing - and that we use that to our advantage. After all we want to encourage people to embrace change, but when MS does the same and people are hesitant we celebrate? Doesn't work for me.
MS constantly throw TCO as a reason for sticking with MS-O, claiming that the retraining costs etc. of migration to OOo outweigh licence cost savings. Well, if they're arbitrarily changing their whole UI just to try and put OOo on the back foot, I'm going to throw retraining costs etc right back in their faces.
Trying to make the UI more productive is actually a really good approach from MS. Office UIs didn't change much in years and they are basically big indiscoverable menu and dialog hierarchies that leave the user guessing how he can do what he wants to do. This is true for OOo as much as for MS-Office.
And we believe we have done it better - wait for the PR for the upcoming release!
I believe that people will embrace this move from MS at some point and find it more productive. Voices stating that can be heard already.
And we'll do our bit to make sure they get heard. If we can spend MS's money to get the message across, that's even better :-) John --------------------------------------------------------------------- To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED] --------------------------------------------------------------------- To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
