マーケティングテクニックの話です。

> Historically, the MP did stick carefully to the "don't knock the
> opposition" rule. 

何をチャンスとみたか。

> However, MS-O 2007 is a real window of opportunity for
> us to break MS's lock-in on existing users - it's too good an opportunity
> to resist. The beauty of this 'counter-marketing' is that we can use MS's
> advertising budget to our advantage:

相手の力を利用する。

> the more MS hounds illegal users, the more 'Get Legal' works to our
> advantage
> the more they hound unwilling users to upgrade - and portray them as
> dinsoaurs in adverts!! - the more 'Keep the Car' works to our advantage.

相手が躍起になればなるほど、こちらの利になる

> And we'll do our bit to make sure they get heard. If we can spend MS's
> money to get the message across, that's even better :-)

お金の力を存分に発揮していただいて、こちらはそれを利用する。

> John

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