Unfortunately, they won't get more users. The gimmicks work. The success
of rebates is the penultimate example. "Give me $20 a month for the next
two years and I'll give you $100 sometime in the next 6-8 weeks."
It sounds like a good deal.
And we consumers do like good deals.
One of my favorite advertisements is for a bank credit card that offers
to round up the price of every purchase you make and put the spare
change in a savings account.
So the bank charges finance charges totaling somewhere north of 20
percent to the store and to you for money you didn't spend, and gives
you in return less than 5 percent interest on the money.
And I bet they get lots of takers.
Vishal Sheth wrote:
> If they charge a flat rate then they'll
> get more users.
>
> Vishal
>
--
/The erasure of a human subspecies is largely painless -- to us -- if we
know little enough about it. A dead Chinaman is of little import to us
whose awareness of things Chinese is bounded by an occasional dish of
chow mein. We grieve only for what we know./
A Sand County Almanac, /Aldo Leopold, July 1949/
[Non-text portions of this message have been removed]
