On 6/27/07, Roger B.A. Klorese <[EMAIL PROTECTED]> wrote:
>
> Craig Froehle wrote
> > Which, in CE product life cycles, is indeed quite a while.  If
> > Cupertino has any hope of hitting the 07 holiday season, they will,
> > but with Leopard now slated to come out in late Fall, I wouldn't hold
> > my breath.  All speculation, of course.
>
> Do holiday seasons really affect cell phone purchases significantly?


Yes.  http://www.twice.com/article/CA6383899.html

"As for the top CE gifts overall, the leading five for 2006 (with their 2005
rankings in parenthesis) are in order: digital camera (2); cellular phone
(9); portable MP3 player (1); video game system (3); and portable CD player
(6)."

"The wireless phones category is predicted to be hot this holiday season
with 47 percent of CE gift-giving teens saying they are going to buy one.
The overall likeliness to buy is 30 percent, up 6 percent from last year,
with revenues expected to be up 26 percent and contribution to be up 12
percent."


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