Crowdfunding is not a problem; outreach is. To prove this point I am going to compare two recent campaigns: Ubuntu Edge and 0 AD.

Ubuntu Edge managed to receive $5 million in merely *2 days* while 0 AD is stuck at less than $20k after more than 20 days. What went wrong? You may think that people were more willing to paying for real hardware rather than free software; however that does not seem to be the case: *Edge got more money from people that were not paying for the phone than 0 AD aims to raise!* Reason for this is obvious: Edge was featured on a web site visited by thousands of Ubuntu enthusiasts all eager to support their beloved operating system.

0 AD campaign was not featured on that website (altho they wrote about the game in the past), but instead they wrote about Steam: every. single. day.

hint, hint...

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