ZIP is free and has popular free implementations.  Recent software
handles big archives (see ZIP64).  7z produce smaller files at slower
compression and bigger memory usage: decide what's important if you can
install software there.

On Unix-like systems tar archives compressed by gzip (same compression
as ZIP) or XZ (LZMA, like in 7z) are more popular.  They compress all
files at once, unlike ZIP where each file is compressed separately (so
ZIP cannot use redundancy between different files in an archive, while
gzip can if the files are nearby).  I don't know how well ZIP handles
archives, tar has useful features for backups.

There are better formats for some special cases, e.g. initramfs
compressed with a less efficient method with a very fast decompressor is
better.

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