It`s indeed a golden cage. I couldn`t say otherwise.

Golden cages can be broken, it`s hard, but possible, once users realize
Apple doesn`t care for them.

Apple's things are like normal things, except that they have a perceived
value (NOT price) of "being from Apple".

So the users have a necessity/need, that is to buy a computer and other
hardware which comes with software for them to aid them in their
computing.

They also have a desire, that is to "acquire products from Apple,
because they're thought for me, and because Apple respects me".

Apples products satisfy this users, but not plainly/entirely.

Satisfying this users plainly/entirely involves convincing them that
their perceived desire is somewhat steered towards an organization that
doesn't respect them (and their essential freedoms as software users),
and guiding them to the process of using free software (the time taken
depends on the user's learning curve, on his will and on the time
available. People rarely take two months from using free software on
Windows to using a free operating system, they generally take years. Let
alone the process of freeing the other things like their computer's
BIOS, the smartphone, router, and so on). However, most of these users
won't be delighted.

Delighting these users involves showing them the importance of buying
hardware that respects their freedom to use ONLY free software, and
observing if these users really understand what software freedom is
about. And so making them believe that their hardware purchases play an
important role both for them and for the vendors (and manufacturers) of
hardware that respects their freedom because these vendors and
manufacturers are putting a lot of value (NOT price) on what they do,
and they won't survive long unless there's people to see and support
what they do.

Otherwise, those users who are not delighted will easily steer towards
buying any hardware that gives them THE CHANCE of using SOME PORTION of
free software. This paragraph can be exemplified simply like so: "That
computer that has a free BIOS is expensive and low quality, besides its
delivery is full of taxes in the country where I live. I'll simply buy a
computer (which is known to work with a free operating system) from the
store nearby, and think about the BIOS later on."


Respectfully, Adonay.
Have a nice day.


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