"It is not. The message is "do the best you can". Companies like MiniFree and
ThinkPenguin love the RYF label. It is great advertisement. Today the best we
can in terms of laptop is not perfect. Whenever a new piece o firmware can be
freed (including by people selling RYF hardware and who want to supersede
their competitors), every vendor will have to follow this freedom path to not
lose the certification. In the end, the RYF program is a great incentive for
increasingly freedom-respecting hardware."
I think you are being too optimistic there. Free Software advocates are not
the majority. So sales will never force anyone to do that. Apple is known
(and has been, for years now) for a lot of issues (making their boards on
sweat-shops at china, insecure services that get hacked all the time, too
hard to install any software in a non-jb iphone) and yet they sell like hell.
Things are never gonna be like that.
But maybe I am wrong, who knows :) Would be nice if I was wrong.