"It is not. The message is "do the best you can". "

No, it's not. The message is: "This product respects your freedom".
And I think GNUser is rightfully criticizing it.
If there is such a need for an award (for advertisement etc.) why not call it the "FSF Best choice" award or something like that.

A product that "respects your freedom" now can't suddenly stop doing so without changing at all; just because a new "more free" product is available.

The RYF award is misleading and should be changed into something more honest.

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