Yes, that is more what I was getting at. For example, Hollywood or TV stars, or musical artists. It seems to me that Free Software could really use one or two 'ambassadors' that have a high-profile outside the Free Software movement.

Also, it's interesting that you mention product placement. It seems fairly rare that I see GNU/Linux used or mentioned on mainstream media. I guess it's hard to compete with the big advertising bucks from Microsoft/Apple/Google ...

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